Econsultancy columnist Henry Hyder-Smith has shared four strategies marketers can adopt to improve their email deliverability rates by building better relationships with ISPs. Henry says, “Having a healthy working relationship with internet service providers (ISPs) – via your email service provider (ESP) – can pay dividends (especially if you’re a big sender). But this isn’t the type of business relationship you may be used to, and needs care, attention and applied knowledge. Escalating a problem to an ISP, such as an unfairly blocked campaign, is a careful process. When sending... [...]
Archive for the 'email marketing' Category
HubSpot’s Pete Caputa has shared three email templates to help marketers to make prospects buy from them. Caputa says, “While it makes sense to prioritize your hottest, best-fit prospects, it’s also important to develop your pipeline for the future. These three approaches will help you nurture your relationships and make it easy to stay in touch, while ensuring prospects who aren’t ready to buy today will eventually come back to you for help. 1) Send Helpful Content One of the easiest ways to help prospects who aren’t ready to buy is to send content. While any prospect can... [...]
Marketing Land columnist Jose Cebrian has shared two strategies for marketers to improve their behavioral triggered emails advising them not to use such emails solely for e-commerce. Cebrian says, “In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides the messages and offers it wants to put out into the market. Pretty straightforward. The next type of campaign is the life cycle campaign: You send a predetermined set of messages based on where a person is in a buying cycle, regardless of his or her behavior.... [...]
Econsultancy’s Ben Davis has shared fifteen good and bad examples of repermissioning emails & campaigns under the GDPR. Davis says, “In this article we are mainly dealing with consent for email marketing, but marketers should think about what consents they want to refresh – cookies for example. The most important things to consider when constructing an email campaign are whether your privacy policy is well written, whether the consent mechanism you choose conforms to the definition of consent in the GDPR, and how to keep a record of these new consents (when, how, what etc.). On... [...]
ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]
AdWeek is hosting a webinar on ‘Create Loyal Email Readers: 3 Strategies That Turn Your Newsletter Into a Habit’ on Tuesday, April 24 at 1.00 pm EDT. Tyler Denk of Morning Brew and Stephanie Burton of Campaign Monitor will host the webinar. The AdWeek team says, “If you’re sending out an email newsletter—and two-thirds of marketers say that’s the primary purpose of their contact list—you know how hard it is to keep your readers engaged and coming back for more. Top email newsletter publishers start with clear and compelling content, but also make sure that what gets to... [...]
The General Data Protection Regulation (GDPR) will be applicable in the European Union from May 25, 2018. Several researches have revealed marketers’ hesitation as it comes to be prepared for the new law. AWeber columnist Brandon Olson has shared five ways marketers can keem themselves ready for the GDPR. Olson says, “There’s a lot to think about with the GDPR, and we understand that it can feel a bit overwhelming. So we’ve outlined four steps you can take to help prepare for the GDPR. 1. Continue to abide by AWeber’s terms of service and privacy policy We recently updated our... [...]
AWeber has published a checklist to help marketers update their email marketing strategy for GDPR. The AWeber team says, “The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 — and it will impact email marketers around the world. Its purpose is to “harmonize data privacy laws across Europe, to protect and empower all EU citizens’ data privacy, and to reshape the way organizations across the region approach data privacy.” The GDPR legislation affects businesses using email marketing services (i.e., data controllers) as well as email service providers (i.e.,... [...]
Email marketing is a long used weapon by all brands and marketers. Several researches say that emails generate the maximum revenue of all the other forms of marketing. Just like any other form of marketing, email too needs to be follow certain norms. Entrepreneur contributor Susan Gunelius has shared five tips to help marketers follow the seven legal rules of email. Gunelius says, “There are seven primary requirements of the CAN-SPAM Act. Following is a basic explanation of each of the main requirements. If you always err on the side of caution and assume messages sent from your company are... [...]
ConvertKit and Copyblogger are hosting a webinar on ‘Turn Leads into Clients with Modern Email Marketing’ for marketers on Tuesday, April 24. The Copyblogger team says, “You will leave this webinar with an action plan for a simple email system to bring you more clients. There will also be free stuff on the live workshop to help you implement that plan. We’re going to show you… The keys to modern email marketing How to strategically segment your audience for a better experience How simple automations can skyrocket your conversions How to use email to get referral business... [...]