In email marketing segmentation is quite important as it helps marketers target the subscribers based on their interests and requirements. There are different ways you can segment you email subscribers. AWeber columnist Tom Tate has shared four ways to use survey templates to for segmenting email subscribers. Tate says, “Have you ever wondered what content to send to your subscribers? Simply ask. That’s all it takes to get started with marketing segmentation. Ask your audience great questions, tag your subscribers based on their answers, and send more targeted and valuable emails to specific... [...]

Email is the backbone of any marketing agency as it is seen as a reliable tool from both the ends. Continuous efforts by the marketers can help make it work at its best. The Marketing Week columnist Tina Desai has shared four tips to help marketers improve their email marketing efforts. Focusing on personalisation and email marketing, Desai says, “Better personalisation of email campaigns is top of the wish list for marketers, according to Econsultancy’s report, but for many the promise of 100% personalisation “remains a distant prospect”. Marketers believe it is a huge challenge,... [...]

In email marketing, it all begins with the email open rates and than the process is lead by the responses and actions from the subscribers. HubSpot columnist Meg Prater has shared details of ten email subject line tester tools to help marketers boost their email open rates. Prater says, “Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a tool exists. The better news is there are about 10 of them,... [...]

In email marketing both design and the content play a pivotal role in making your campaigns successful. To help marketers make their email marketing more rewarding, HubSpot has shared a useful relationship-building email template. Danny Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout. In fact, as I wrote my new book, Wait, How Do I Write This... [...]

Email marketing is a sensitive thing. You need to be careful with the kind of language you are using to persuade your subscribers to take an action. HubSpot columnist Jeff Hoffman has shared a list of nine things that you should never say to your prospects. Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls, and confirm next steps — but don’t use it to advance an opportunity. Below are seven conversations you should never have over email. If your prospect approaches any of these topics via email, drop what you’re doing and pick... [...]

Email is the backbone of any brand and marketer. In the world of communication it is considered to be an authentic medium that helps marketers stay in touch with their customers. Email plays a pivotal role in helping marketers raise their sales. HubSpot has shared seven effective sales email templates that can add value to your email marketing. Leslie Ye says, “We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back. The 3 Key Elements of Good Sales Prospecting Emails Any good sales email... [...]

Don’t get banned by your email autoresponder company, and don’t get placed into your clients’ spam folder. Both are bad for business (that’s an understatement.) We first learned about how aggressive email processors are in keeping emails from inboxes when we received a note today from Phil Benham, the Managing Partner of NetDyno LLC. Benham was banned by his own autoresponder company for using a JVZoo affiliate link in his emails. They allow affiliate links, generally; it’s just that JVZoo was blacklisted in their system. When you are told you can’t promote offers... [...]

In email marketing, delivery is the utmost important thing. To make subscribers read you emails, you need to make them get it first. Entrepreneur contributor Colin Daretta has shared a useful article sharing tactics to improve your email deliverability. Daretta  says, “Think of your email list as a garden that requires constant nurturing. While many delicious fruits and vegetables may grow therein, weeds will also spring up from time to time. Left untended, the weeds will overrun your garden and ravage your otherwise healthy plants. But, if you actively prune those weeds so your vegetables... [...]

Email is the backbone of anyone’s marketing efforts. It has been the most successful tool that has been there. With rising competition it is important for us to try different tactics that can make subscribers open and read the emails. Entrepreneur contributor Chirag Kulkarni has shared four useful tips to improve email open rates. Kulkarni says, “The key to a well-received email is to stand out — not just in the message, but in the entire marketing strategy that revolves around it. These four tips can help you make that happen: 1. Email people, not groups. Everyone prefers being... [...]

Whether to use HTML or not – is a big question for most email marketers. A well-designed HTML email gets subscribers’ attention and gives better results. Marketing Land columnist Len Shneyder has shared some useful insights on using HTML in email campaigns. Shneyder has also shared some best practices for B2B email marketing. Shneyder says, “This faulty habit of eschewing HTML due to unwarranted concerns around deliverability and B2B audience expectations plagues many marketers. Here’s the case for why employing HTML in B2B emails is unequivocally the right choice, along... [...]