Email is a tool used by most marketers for a long period now. To keep it evolving it is important that we experiment with the design, content and email campaign timings. AWeber’s Michael Smith in one such experiment sent 0nly 100-word email to his subscribers for one full year. He has shared the outcomes of this experiment. Smith says, “The very first email went out on January 2, 2017. Here were the outcomes of our little year-long experiment. 1. We are better writers now. At first, it seemed easy to write 100 words. Then, suddenly, you’re staring at 500 words on the screen. That’s... [...]

The AWeber team has published a video on ‘Should Your Emails Match Your Website Design?’ under the ‘Win at Email Design’ video series. Michael Smith says, “You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through. So it makes sense that you’d want your email design to match your website. But which elements from your site should make an appearance in your emails, and which should not? In this fourth episode... [...]

Marketing land contributor EJ McGowan has shared three challenges email marketers are facing in 2018 and the solutions to enable them deal with those challenges. McGowan says, “The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018. Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned. 1.... [...]

AWeber team has published a video in the series ‘Everything You Need to Know about Using GIFs in Email’. This particular video focuses on the use of GIFs. Michael Smith says, “GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails. I breakdown a list of GIF best practices in my latest... [...]

Email marketing is  form of communication that puts you in direct touch with the target clients. With proper care at the time of drafting your emails you can make a long lasting impact on the reader. HubSpot columnist Karla Cook has shared a list of nine phrases you should avoid while sending emails to your list. Cook says, “Think your email skills are strong? Think again. As it turns out, we all overestimate our ability communicate effectively over email. In a study published in the Journal Of Personality And Social Psychology, email writers thought readers would correctly identify the... [...]

Econsultancy is hosting a webinar on ‘Email: Trends, Data and Best Practice’ on Thursday, February 22, 2018. This webinar will highlight results from Econsultancy report, Email Marketing Industry Census. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC, Econsultancy and co-hosted by Tanya Bray, Senior Manager, Email & Mobile Marketing, Uber. ‘Email: Trends, Data and Best Practice’ Webinar Econsultancy  [...]

In 2018, email marketers are expected to increase their use of automated emails with a view to provide better email experiences. Also email personalization is expected to start shifting heavily towards ‘what’s next’ instead of ‘what was’. It means that innovation is on the ways towards the email marketing domain and you can’t afford to stay apart. Marketing Land columnist Jose Cebrian has shared four steps to innovate and boost your email marketing efforts. Cebrian says, “With the new year underway, we’re seeing new budgets, new goals and new challenges. It brings both... [...]

AWeber columnist Liz Willits has shared five email marketing trends that you should not ignore in 2018. Willits says, “I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come true. You can use them to stand out in inboxes flooded with bland, boring and downright spammy emails. 1. Hyper-segmented email automation In 2018, a single automation... [...]

Email marketing is seeing a great jump in the Return on Investment in last couple of years. Marketers earn $44 against each dollar spent on email campaigns. To help marketers discover more ways to enhance their success in email marketing, Econsultancy columnist Ben Davis has shared answers to five prominent email marketing questions. Davis says, “The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry... [...]

A Campaign Monitor study states that in email marketing – ROI per every dollar spent is $44 (in 2016) which was $38 in 2015. This strongly signifies and defends the inevitability of email as one of the most successful tools for marketing.  MOZ columnist David Mihm has published an article titled “Why Search Agencies Should Embrace the Adjacency of Email Marketing” citing the ways to enhance email marketing campaigns and optimizing other forms of email marketing. On ‘why agencies should offer email’, Mihm says, “Local businesses might be more aware of email’s... [...]