Email marketing is one of the most popular forms of marketing and also it stands as one of the most challenging as it is not that easy to make your subscribers take an action. HubSpot columnist Heather R Morgan has shared three tips to help marketers craft better propecting emails. Morgan says, “Although researching 500 prospects one at a time isn’t efficient, make the effort to write targeted, personalized messages. With 10 minutes of research, you can learn enough about your buyer persona to double your email response rate. Here are three questions about your prospects that you must... [...]
Archive for the 'email marketing' Category
Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’. HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email experiences. Amanda says, “If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t... [...]
According to eMarketer, 90% of marketers in North America use email to engage their audience. In 2017, 269 billion emails, including business and consumer emails, were sent worldwide. More findings from eMarketer By 2021, 319.6 billion emails will be sent and received 58% of US marketers planned to increase email marketing budget in 2017 73% of in-house marketers state that email marketing provided a strong ROI in 2017 Two in five US internet users want to receive marketing and advertising emails weekly. Email’s Role in Omnichannel Marketing: Beyond the Opens and Clicks eMarketer [...]
AWeber has published a list of 22 lead magnets that have a great email subscription strategy and knowing which you too can improve your subscription rate. Liz Willits says, “If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come up with an idea for your lead magnet. You may struggle to figure out what your audience would want. You may worry that... [...]
According to an Entrepreneur research, 90% of people make signing up decisions based on colors on the web. For your email marketing too you need a huge base of subscribes who can be reached out with offers. AWeber columnist Michael Smith has published an article sharing the color theory for designing effective sign up forms. Smith says, “Life would be pretty boring without contrast in it. We’d be stuck in a bland world with limited exposure to life-giving diversity. When the principle of contrast is applied to sign up forms, your visitors pay attention to what you want them to. This is... [...]
Email is one of the strongest marketing channels we have ever seen. With balanced email communications marketers can maintain a live connection with their prospects and customers. To balance your email marketing rightly, you should use preference centers which are powerful tools that can be used to tailor both email content and cadence. Marketing Land columnist Len Shneyder has published an article on using preference centers to strengthen email marketing. Talking about how preference centers work, Shneyder says, “National Geographic lovers may see a comforting image of two zebras with a... [...]
Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the... [...]
Kissmetrics is hosting a webinar on ‘How to Kick-Start Your Customer Lifecycle with Email Marketing’ on Thursday, October 26 at 10.00 am PT. This webinar will share some tips to utilize email marketing and marketing automation for enhancing the marketing process. The Kissmetrics team says, “In this webinar, Philip Storey, Founder and CEO of Enchant Agency, will show you how to kick-start your customer lifecycle with email and help you become one of the 1% winning at email marketing. You’ll learn: The fundamentals of the customer lifecycle Why email marketing is still the... [...]
Email marketing is one of the most popular and successful forms of marketing but it requires fresh work to make your prospects take an action. HubSpot has shared seven fall-inspired email templates to help marketers get more out of their email marketing campaigns. Meg Prater says, “For salespeople, fall is a time to take stock, reconnect with prospects who ghosted in the summer, and push hard before the holiday lull. The best way to dive in? With seven fall-inspired email templates guaranteed to jumpstart your autumn outreach. By keeping them short, clever, and seasonal, these emails will... [...]
Email marketing helps you reach directly to your customers online and preset your offers and also stay in touch with them. A good click-through-rate depends on the kind of content you are featuring in your email. AWeber’s Liz Willits has shared five tips to help marketers improve their email CTR. Willits says, “Blog newsletter emails, sometimes referred to as blog digests, keep subscribers engaged and encourage them to read and share your content. And the best part? You can create them in under 30 minutes! Because you can follow the same process and use the same structure every time... [...]