Niti Shah says, “Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us. Well, if you’re an email marketer, you’ve been on the other side of this, when half of the registrants for an event you promoted never showed up. It sucks. Luckily for you, you don’t have to worry about that anymore, because we’re about to share a marketing hack with you:... [...]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch? “Hi, my name is Jane Doe, and I’m a sales rep at Company.” Yup. That’ll do it.While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. “Hi, I’m a salesperson” encourages readers to hit “delete” immediately, which is a shame because you probably have something valuable to offer. Changing... [...]

Sarah Patrick says, “No matter what type of email you’re sending, the bottom line for every type is value. Did you know that for every $1 spent on email marketing, the average brand generates $38? That’s an impressive 3800 percent ROI, and it’s why every savvy marketer should have a solid email strategy. Now, if your business is like most, you’re likely already using email marketing in some form (82 percent of B2B and B2C companies are). But if you’re ready to supercharge your strategy and start getting real results from your efforts, you’ll want to be sure you’re sending the... [...]

Monica Montesa says, “Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list. It allows you to deliver the right message to people who want and need it most. And the more you can do that with your emails, the more likely you are to expand your reach and nurture your audience until they become customers and loyal advocates of your brand. But how can you optimize your emails so you’re making the most out of the opportunity to engage subscribers? Let’s take a closer look at best practices for personalizing... [...]

Scott Heimes says, “Email blasts can be effective, but only when executed properly. When email blasts are mishandled, brands risk being blacklisted by Internet Service Providers (ISPs) like Google or Yahoo; recipients either mark the messages as spam or the messages don’t meet the ISPs’ authentication requirements, among other factors. I’ve written before about the dreaded blacklist and how to decrease your risk of getting blacklisted from the inbox. Getting blacklisted not only damages your sending reputation, but it also decreases engagement with the subscribers who want to receive... [...]

Nikki Gilliland says, “If you’ve ever seen First Dates, you’ll know that initial impressions count for a lot. For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. Despite this, however, only 51% of the UK’s top ecommerce brands are reportedly sending dedicated welcome emails. Similarly, just 26% use customer names in a first email, while 11% personalise their interactions further. With this in mind, I decided... [...]

Olivia Dello Buono says, “It’s easy to become obsessed with the latest and greatest “tricks” in email marketing: the formula for creating an effective subject line; the perfect call-to-action copy that will influence more of your subscribers; the ideal way to design an email that will bypass the spam filter. While it’s certainly a good thing to stay on top of the latest email marketing best practices, there is one key to boosting subscriber engagement that is often overlooked. And that’s sending valuable content your subscribers expect and want to receive from you. But how do... [...]

James Green says, “Thanks to the power of the internet, digital marketers today have access to unprecedented amounts of consumer data. Unfortunately, many businesses are still not making the most of it. Departments are siloed, campaigns are inefficient, and the disparity between large companies with big marketing budgets and small companies with limited budgets seems to be growing ever wider. If you are an optimist like me, whenever a problem arises, you view it as an opportunity. However, much of the data found in Magnetic and Retail TouchPoints’ recent research report, “Inbox Love”... [...]

Michael Pici says, “Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … Okay, I’ll stop right there. There’s a good chance your eyes have already glazed over. That’s why it’s shocking salespeople actually use this structure when they’re reaching out to new prospects. There’s a single purpose behind every sales email, whether it’s a prospecting email, follow-up email, or a breakup email: Get a response. This five-part sales email template will show you how to write sales emails prospects actually want... [...]

Olivia Dello Buono says, “If you want to reach the right people with the right information at the right time, email automation is a non-negotiable. In fact, 91 percent of marketers say automation is the key to their success: “Email automation is the lifeblood to our businesses. Whether we are using a ‘Welcome Series’ for new subscribers, an invitation series for people requesting access to our products, an ascension series for transitioning a lead to a buyer…we are constantly using automation to create more touchpoint with the prospect/customer.”— Justin Rondeau, Digital Marketer (The... [...]