Daniel Dipiazza says, “Have you ever changed the oil in your car? It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you’ll most likely have used a funnel before. The main idea behind a funnel is to cast a wide net that you can pour the viscous liquid into it without spilling it all over the engine block. The oil flows through the wide top end of the funnel and is neatly deposited into the narrow bottom end, filling your engine up so that the car runs smoothly. In the internet marketing world, we also have funnels. Their purpose is to cast a wide... [...]

Monica Montesasays, “If you send an email out into the wild and don’t review the analytics, did it really happen? Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result? To answer these questions and discover if your emails are helping you connect with customers and grow your business, checking the performance of your emails is essential. Like any other business strategy, analytics are the key to identifying success. Plus, your email analytics can tell... [...]

Dr. Amit Pareek (a familiar name to our readers) was able to increase the ROI on his promotional emails by changing the autoresponder he uses. Dr. Pareek is making approximately $300,000 per year from email marketing and has been using email marketing for many years. After having account trouble at two well-known commercial autoresponder companies, he decided to create a brand new autoresponder so he would no longer have to depend on a third party where things could go wrong. He and his team of software developers defined their best set of requirements for a good autoresponder for small businesses... [...]

SBT team says, “Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. How to Avoid Annoying Your Email List Don’t Start with a Hard Sell People sign up for your email list for a variety of reasons. The most popular methods... [...]

Aja Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful — reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this technique might result in a sale, the company’s margins and the rep’s commission bonus both take a hit. Plus, once other potential customers learn the business’s salespeople are willing to discount heavily, it’s difficult to sell at full price. The solution? Create authentic urgency. These... [...]

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds blowing for companies in the digital communications space? The “marketing clouds” appear to be getting bigger, but that hasn’t stopped the industry from growing new, highly specialized point solutions that address new channels, consumer behaviors and the swelling... [...]

Len Shneyder says, “Email has proven to be a solid investment; over the past few years, it’s seen over $365 million in investment across a broad range of email-centric companies. In 2016, we saw a flurry of funding events, exits, consolidation and divestments. This series of events begs the question: Which way are the winds blowing for companies in the digital communications space? The “marketing clouds” appear to be getting bigger, but that hasn’t stopped the industry from growing new, highly specialized point solutions that address new channels, consumer behaviors and the swelling... [...]

SBT team says, “Email marketing is a core facet of online marketing. No matter how a customer or potential customer landed on your email list, it is important to use the opportunity to build a deeper relationship while avoiding falling into the “annoying” or “spam” categories. If you want to retain email followers and turn them into customers, follow these basic guidelines to ensure they remain a happy subscriber for years to come. How to Avoid Annoying Your Email List Don’t Start with a Hard Sell People sign up for your email list for a variety of reasons. The most popular methods... [...]

Olivia Dello Buono says, “Email marketing is one of the most effective channels for digital marketers and entrepreneurs. In fact, it’s a top priority: 73% of marketers say email marketing is essential to growing their business. When you think about it, email is really all about influence. We share content with our subscribers on a regular basis, weighing our influence into their decision to buy our product or service. Which is why we think following influencers is so important. The more you can learn and apply from them, the stronger your own email strategy will become. From content... [...]

Monica Montesa says, “Sending targeted emails to segmented subscribers isn’t just a great way to deliver more relevant content to those who need it most, it also works. According to the Direct Marketing Association, targeted emails can drive up to 77 percent of your overall email ROI. It’s also why the AWeber team has devoted its time to developing new features that will help you send more targeted emails with ease. In just two weeks, we’ll be launching new updates to subscriber segmentation and tagging that allow customers to send broadcasts based on tags, create more advanced subscriber... [...]