Tom Tate says, ““More subscribers, more sales.” This is the typical New Year’s resolution for an email marketer. Every other marketing blog and guru wants to teach you how get your next 10,000 subscribers or offer “the secret technique” to quadrupling your list growth overnight. You can attend webinars, buy info products and take online courses to help you build an impressively long list of email addresses in a database. And there’s nothing wrong with that, but before you start plugging away daily growth goals in a spreadsheet and investing in high-converting plugins and widgets,... [...]

Rieva Lesonsky says, “What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin. How wide? Overall, 68 percent of consumers surveyed prefer to receive brand communications from retailers via email; just 6.9 percent prefer the next most popular method, in-store communications. (Rounding out the list, 5.6 percent prefer text messages and 4.5 percent prefer communications... [...]

Sarah Quinn says, “Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win. 1. Expert copy If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they’re sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive,... [...]

Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.  Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. To drive revenue, the construction of cart abandonment emails requires more thought and planning in three key areas: Email layout The ideal content recipe Content hierarchy Before delving... [...]

Olivia Dello Buono says, “The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion. But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world. In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course. Special thanks to Madalyn Sklar, Social Media Expert/Podcaster/Blogger, for sharing her expertise with our community! Have a passion and expertise? A... [...]

Barry Feldman says, “When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume. For three years running, Andy Crestodina — the web design and development company’s co-founder —... [...]

Ramit Sethi says, “You nailed the meeting with a key VIP. Now, the first step in building a long-lasting relationship with this key player is to write a great thank you note. But should you text, send an email or write a card? What should you write, other than “thanks for the meeting”? Depending on the meeting and your relationship with the person, these details may or may not matter. But at GrowthLab.com, where entrepreneurs go to launch and grow their online business, we believe in stacking the deck in our favor with a crisp thank you email, standing out from the 99 percent of people... [...]

Jay Baer says, “Hey guys, welcome back to Jay Today! I want you to make 2017—this year—the year that you stop screwing up email! My friend Tim Hayden posted just recently today that the word of the day is “unsubscribe,” and he couldn’t be more correct. Look, this is not a new phenomenon. It’s is the beginning of the year which means it’s time to clean out your closets—both actual closets and metaphorical, digital closets. So you’re going to your inbox and are getting rid of unwanted email subscriptions. Lots of people do that today or over the last few days. It happens all... [...]

Sophia Bernazzani says, “If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). Certainly email is not dead, but it is... [...]

Monica Montesa says, “Do you love setting New Year’s resolutions? If so, you know there’s one thing that stands between you and success: time. Fortunately, there are ways you can work on improving your time management skills by becoming more efficient with different tasks… like writing brilliant emails for your business. That’s right – writing engaging and effective emails doesn’t have to be a time-sucking chore. In fact, it can be completed quite quickly. To help you become more efficient with your emails, here are some writing hacks to keep in your back pocket: 1. Time-box writing... [...]