Monica Montesa says, “Reviewing the performance of your emails (like open rates and click-throughs) can tell you a lot about your subscribers and the type of content that interests them. But if your open rates aren’t as high as they once were, or you’ve noticed a spike in unsubscribes, it’s easy to understand why you might ask yourself, “Why aren’t people engaging with my emails?!” While email marketing is one of the most effective tools you can use to build relationships with your community and grow your business, there’s a science to keeping subscribers engaged with the... [...]

Monica Montesa says, “Personalization is everything these days. And no, I’m not talking about monogramming your clothes or etching you and your sweetheart’s name onto a picture frame. I’m talking about the kind of personalization as it relates to the content you create for your audience. When you send personalized (or contextual) email content the moment a person subscribes to your list, you’re able to kick things off on a really, really good note. Not only does this allow you to provide a relevant experience to your subscriber community, it also can have a powerful impact on email... [...]

Pete Caputa says, “Dear salespeople, High-volume email sales prospecting is an arms race you’re not going to win. Stop doing it. Regards, Pete It all began with mail merge — a seemingly harmless way to more efficiently send direct mail. But then the technique moved to email and has become a plague on all our inboxes, especially buyers’. Today, there seems to be a new automated email prospecting tool popping up every month. These software programs make it easy to steal or guess email addresses, then send a series of emails in just a matter of clicks. But prospects have had enough... [...]

Jeff Rajeck says, “For 10 years, email has remained at the top of the ROI charts in our annual Email Marketing Industry Census. Interestingly, though, email marketing budgets have hardly shifted in that time, remaining around 15% of overall spend. So, though it seems like email is working well, companies are not increasing investment in the channel. One potential reason for this is that email is a legacy technology and many marketers have become comfortable with how it fits into their organisations. Here are ten tips provided by client-side marketers on the day. 1. Email marketing is a value... [...]

Liz Willits says, “In this week’s #EmailChat, we teamed up with Express Writers, a copywriting agency known for creating epic content for their clients, to talk about the ways that modern marketers can optimize their content for maximum shareability. From getting more likes, shares and retweets to increasing email opens and clicks, read on for your five-minute guide to share-worthy content. When creating content, aim to engage You can’t predict when or if a piece of content will go viral, but you can aim to make your content more engaging. And creating actionable, engaging content... [...]

Sonia Simone says, “Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this new approach into place to help our beloved audience get more out of the (we admit it) firehose of content we publish. In this 22-minute episode, Sonia and Pamela talk about: The audience problem that sparked this new approach Some content trends you... [...]

Aja Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales... [...]

Liz Willits says, “Tis’ the season for pumpkin spice coffee, college football, and overuse of the 🎃 emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!) So while it might be tempting to start planning for Black Friday now, consider this: Consumers spent nearly seven billion dollars on Halloween alone in 2015. Now that’s a lot of candy corn. The most frightening holiday of the year is more than just... [...]

Sonia Simone says, “(Tap tap … Is this thing on?) Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol. The Weekly came from a message we heard from our subscribers: I love you guys but … holy guacamole that’s a lot of emails. And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain. On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss that one blog post... [...]

Brian Clark says, “Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three successful service businesses. And I used online marketing exclusively to attract clients, with email at the center of my strategy. Things have certainly changed since those days. The fundamentals remain the same — but the sophistication... [...]