Aja Frost says, “Prospects are busier than ever. It’s hard enough getting them to open your emails. Getting them to read and then reply usually requires a combination of skill, good timing, and dumb luck. Once salespeople send an email, how prospects respond is out of their hands. One thing that’s definitely under reps’ control? The contents of their email. An entertaining, memorable message can dramatically increase response rates. The following six templates correspond with six common situations and are designed to stand out from the typical sales emails filling up buyers’ inboxes. How... [...]

Polly Allof says, “When done correctly, surveys (and polls) provide a way to quantify user opinion. Mobile app surveys can be used to gauge user satisfaction, get feedback on new functionality, understand why a feature isn’t being used, or simply to collect feedback quickly. Conduct surveys the right way comes down to aligning with these five best practices: 1. Segmenting the audience To generate results that are useful and valuable, segment the users to survey. For example, if your survey is about feedback on a new feature, survey, only the users who use the new feature and initiate... [...]

Liz Willits says, “Sometimes, less is more. And when it comes to your email marketing strategy, this can absolutely be true. While some audiences love to receive a long, descriptive email, others may quickly become bored or overwhelmed by messages that contain a mountain of text. For these subscribers, a short, snappy, attention-grabbing email is both more engaging and more effective. And as you deliver content your audience wants, it can also mean higher open and click-through rates for you in the long run. If you’ve tried long-form emails and aren’t seeing results, it may be time... [...]

Marc Wayshak says, “Your prospects receive hundreds of emails every day, and most of them get sent straight to spam. When your prospects scan their email inboxes, you only have a few seconds to win them over.  They’ll glance at your email address, the subject line, and the first 50 to 60 characters of your email. Then they’ll decide: Read it or delete it? Simply put, you need a strong strategy to set your emails apart from the hundreds of mediocre prospecting emails out there. Whether used as an initial point of contact or as a supplement to a phone call, your emails can be a powerful... [...]

Sam Hollis says, “They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out for the best of the best. After all, the subject line is one of the first impressions your message has on its recipients and can help you improve your opens and clicks. That’s a lot of pressure for a seemingly short line of text. While there is no secret to the perfect subject line, there are a few words and phrases that we turn to time and time again to get more eyes on our emails. To add some bling to your subject lines , check out these tips and tricks you... [...]

Andrea Fryrear says, “Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say? In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. It’s... [...]

Sam Hollis says, “Hello [name], I’m so happy you found us! [The place you signed up] is really a great place to get started, but you’ve come to the right place. Our blog is a wonderful resource on [your interests]. Look familiar? We’ve all received that kind of email before – where you’re addressed directly in a way that doesn’t quite sit right. The information you’ve just entered into a form is spat back at you in an attempt to connect on a deeper level. But it still feels robotic…and disingenuous. To send personalized emails that truly resonate with your audience, it’s... [...]

Monica Montesa says, “Whether you’ve been sending emails to subscribers for 10 years or 10 days, it’s important to consider how you might be able to improve your content every now and then. After all, things change over time; between your subscribers, your industry, and even your own business. As a result, it’s important for your emails to keep up with those changes, too. And if you’re just getting started with email, you may feel like you’ve just been going with the flow, and aren’t really sure if you’re “doing email right.” Wherever you are in your email marketing... [...]

Katy Embry says, “Blogging is the outcome of your research, understanding of a topic, your expressions based on your audiences’ preferences. Email marketing is the platform that helps marketers promote their brand. Blogging is like the icing on the cake named ’email marketing’, making both equally desirable and worth the read. So, if you create a marketing synergy with combined blogging and email marketing practices, you will get the expected marketing results. While blogs help you to get noticed across search engines, emails help you get connected with prospective clients... [...]

Mike Renahan says, “Emailing a prospect for the first time can be a little scary. Getting off on the right foot and providing value are both critical for success … but these things are easier said than done. So what should you be writing to pique a prospect’s interest? You’re no doubt careful to avoid phrases that kill an introductory email, but which ones spark a conversation? Below are 20 phrases to include in your introductory email that create a connection with your prospect. 1) “After researching your business … ” Alerting the prospect that you’ve spent time researching... [...]