Vahe Habeshian says, “For email marketers and small business owners, festive holiday feelings often give way to the stress of building email marketing campaigns. A holiday-themed infographic by email marketing services provider Campaigner offers some tips and advice to help your marketing thrive during the holidays. Among the statistics and best-practices to capitalize on and boost holiday sales: —Celebrate the season of giving and treat your new subscriber to a present: 85% of consumers say an email with a coupon code would influence them to buy. —Embrace the holiday savings and offer... [...]

Courtney Eckerle says, ““Our main focus [in email marketing] is making sure we’re saying the right thing at the right time to the right person,” said Jessica Vogel, Global Marketing Consultant, Dell. Having an efficient and effective direct marketing vehicle such as email is critical for the success of Dell’s sizeable direct business. Jessica is part of a team that continuously focuses on email user experience and channel optimization through efforts like responsive design, dynamic content and engaging content integration. As the email vehicle has evolved into a complex and highly... [...]

Spencer Kollas says, “In recent weeks I have had a number of customers ask me about purchasing an e-append in order to increase their overall customer list size right before the holiday season. For those of you who are unfamiliar with an e-append, it is the process purchasing email addresses from a third party company and then matching them to your known customer demographic information, so that you may start emailing customers whose contact information you previously did not have. There are a number of potential issues with the use of e-appends so I want to caution anyone considering this... [...]

Barry Levine says, “Marketers just want their content and related promotion to get into the right channels, but vendors are focused on their channel-specific tools. This week, email service provider PostUp is reaching out to other channels, with its launch of the Continuum Digital Publishing Suite. As the company’s updated platform, the Suite now allows marketers to send push notifications to email subscribers who have offered their phone numbers or have linked up their mobile device ID. There is also RSS integration with WordPress and potentially other content management systems, so that... [...]

Corey says, “As a marketer and business owner, it can often be difficult to come up with great emails with eye-catching images and actionable copy. That’s why I like to draw inspiration and ideas from other successful marketers and businesses. I’m going to share eight awesome Black Friday email campaigns that you can steal and start implementing into your business. In each example, I’m going to break down what it is, why it’s so effective, and how you can implement their ideas into your holiday campaigns. 1. The Simple Sale Announcement Email Subject: Black Friday – 40% off... [...]

AWeber has released the ‘2016 Holiday Email Marketing Report’. AWeber team says, “Email marketing is crucial to your holiday success. Online sales reached $89 billion in Q4 2015 with email marketing driving 20% of that revenue. Online retailers know that email marketing is big business: email volume increased by 23% in Q4 2015 (compared to Q4 2014). Expect to see a similar increase during Q4 2016. Do you have a solid plan for the most important time of the year? This 100-page report covers exactly what you should do”. AWeber’s ‘2016 Holiday Email Marketing Report’ AWeber  [...]

Monica Montesa says, “With all of the hard work you put into creating the merriest holiday email campaigns, you want nothing more than to see them succeed. (If only Santa’s workshop included a team that could help you write, design and send holiday emails…) But with all of the other holiday promotions flooding your subscribers’ inboxes, it can become discouraging to see lack of engagement due to low open rates. So how can you make sure your emails stand out from the rest? We took a look at what makes some emails more effective then others, and added them to this checklist below. To... [...]

Patricio Robles says, “Donald Trump’s upset victory in the 2016 U.S. presidential election has sparked a vigorous debate about the role of the internet in promoting the spread of misinformation. Much of this debate has focused on fake news sites and how articles they published found an audience thanks to the algorithms used by social networks and search engines. In many cases, these fake news sites were not intended to sway public opinion but instead to generate ad revenue for their creators. According to BuzzFeed News, teens in a small town in Macedonia were behind more than 100 pro-Trump... [...]

Ben Davis says, “Artificial intelligence has many uses in marketing. This year the level of interest in AI has bumped up a notch, partly due to press coverage of Microsoft’s Tay, Google Photos, and IBM’s Watson (the list goes on). With many software-as-a-service companies acquiring or developing AI, I thought I’d round up some examples. Some of the solutions are fairly novel, and others have been around for a while. Obviously, this isn’t an exhaustive list, but it gives an idea of the maturity of machine learning. 1. Email copy – Phrasee Appropriately enough... [...]

Monica Montesa says, “If you specialize in mentoring and coaching others, the geographical limitations of doing so in person can be frustrating. You want to help people, but it becomes impossible to reach a mass audience beyond your native town or city. Last month, we shared how one AWeber customer uses email along with her Facebook community and paid ads to establish and nurture client relationships all over the country. But the possibilities don’t end there. This week, we’re featuring the story of Rachael Pontillo, AWeber customer and creator ofHolistically Haute. She created an online... [...]