Erik Devaney says, “Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources... [...]

David Kepets says, “Pushing the envelope with kinetic email Now is the time to push the envelope with email. Marketers have been apprehensive to test new ideas with email marketing but are intrigued by the possibilities kinetic email brings to the table. So what is kinetic email? It’s the ability to include interactive and dynamic actions within an email that are executed in the code via HTML and CSS. “Interactive” is the key word here. “Interactive” can be interpreted in a couple of ways: 1. Multiple taps or clicks: The user interacting with the content 2. Movement: Items moving... [...]

Jason Moore says, “Video is a great way to deliver content, enabling you to both tell and show. It also allows you to add a more personal, human element to your brand in a way that the written word is not always able to (by literally showing people in the video). So, what makes video so good? And how can you use it to add a human element to your brand? And how does email fit in to all of this? Well, let’s start off by looking at just how effective video is… People love video When TV first started to get popular decades ago, studio executive Darryl F. Zanuck said that it wouldn’t take... [...]

Grace Stoeckle says, “AWeber just launched our new mobile app, Curate. Why do I mention this in an article about metadata? Because Curate relies entirely on metadata to create beautiful, readable newsletters for our customers. Metadata is the life force behind Curate. Does your website suffer from being “un-shareable?” It was during the course of Curate’s beta study that the importance of metadata for the typical AWeber customer—like you—came into hyper focus for me. We gave Curate to dozens of AWeber customers, and some of them wondered why their own websites were not cooperating... [...]

Tony Delmercado says, “Need more and better leads from your content marketing? (I mean, who doesn’t?) Email marketing is still the go-to tool for getting and nurturing quality leads, engaging and escorting them all the way through your sales funnel. However, ask yourself, “How many commercial emails do I delete every day without even opening them?”2 That’s the same inbox calculus your potential readers go through, too. In fact, recipients deleted nearly 10 percent of the emails that brands sent to them last year without even reading them. What’s more, more than half of successful email... [...]

Tom Tate says, “Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That’s why I find the idea of repurposing content so appealing. If you’ve been following our blog, you’ll remember Monica’s post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners. In this week’s episode, I discuss the value of repurposing your content – and, more importantly, ways you can start doing it today. In this episode, you’ll learn: – How to find your most... [...]

James Green says, “It’s no secret why marketers rely on and continue to invest in email. In 2015, there were more than 4.35 billion email accounts and nearly 2.6 billion email users worldwide. And according to eMarketer’s Retail Email Marketing: Benchmarks and Trends in the US, internet users of all ages continue to open promotional emails, welcome targeted messages when shopping and think of email as a preferred channel for interacting with retailers. While you might assume young adults have abandoned email for other channels, checking and sending email is still the leading digital activity... [...]

Leslie Ye says, “Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? Answer: your subject line. Short (40% of all emails are opened on mobile first, where only four to seven words are visible) and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder. Get HubSpot’s free CRM here to start sending customized sales follow-up emails. Just because you’ve... [...]

Monica Montesa says, “When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And it seems like the majority of us fall into the first group, according to Content Marketing Institute and MarketingProfs. In fact, 60 percent of B2B marketers said that producing engaging content was one of their top challenges; meanwhile, 57 percent said they struggled with creating content at a consistent cadence. But for many marketers now, the issue isn’t just a matter of coming... [...]

Jeff Rajeck says, “Most companies are exploring personalisation as a marketing strategy, but many are finding it difficult fitting it into the marketing mix. Here is one interesting way to do it. Econsultancy recently held roundtable discussions in Jakarta, Indonesia about The Rise of Customer Experience & Customer Journey, sponsored by IBM. Client-side marketers brought experiences from many different companies and industries and they openly discussed their success stories and challenges with the group. One of the three tables discussed personalisation and arrived at an interesting... [...]