Ben Davis says, “This year it’s the 10th anniversary of Econsultancy’s Email Marketing Industry Census, in association with Adestra. Subscribers can download the full census but first let’s look at three key charts from the report. Email atop the ROI charts Though marketers may seem to have had a love-hate relationship with email as digital has matured, the channel continues to rule the roost for ROI. Almost three-quarters (73%) of company respondents rate email marketing as ‘excellent’ or ‘good’ when it comes to ROI. This is up from 66% in 2015. Only 5% rate email... [...]

Garrett Dunham says, “Email marketing works. Don’t believe me? Just look at the data. More than seven percent of all customer acquisitions are driven by email. This makes email the second most effective customer acquisition channel (behind search at 15.9 percent). Perhaps even more interestingly, customers acquired through email marketing spend 12 percent more than average. Finally, one of the most fascinating (and hey, exciting) statistics on marketing is the following: The average return-on-investment for email marketing is $44.25 for every dollar spent. Read that again. Email marketing... [...]

Jeremy Reeves says, “Most email marketing campaigns do a lousy job of turning warm leads into new customers or clients. There are countless ways to increase the results you get from email marketing. This article focuses on list segmentation, which dramatically increases your results and does so without annoying your prospects. You’ve heard about segmenting based on buyers vs. prospects, warm vs. cold leads, and so on. Those are OK, but they’re not going to give you the dramatic increases you’re probably looking for. Instead, I’d like to show you how to use your email... [...]

Cynthia Price says, “Email offers the best return on investment when compared with every other digital discipline, with 68 percent of marketers surveyed by Econsultancy rating it either “excellent” or “good” at delivering ROI. But far too many brands aren’t seeing that kind of return in the inbox because they’re not taking advantage of everything email has to offer. Gartner reports that customer experience is the new battleground for marketers seeking to attract and retain customers. When you send an email with the right message to the right customer at the right time, that experience... [...]

Kristen Dunleavy says, “Eight years ago, Jared Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating. Slowly, people began to notice. They asked questions about his techniques and Jared answered them the best way he knew how: with videos. Today, Jared has nearly 500K... [...]

Josh Earl says, “Ever heard of “banner blindness”? It’s your email subscribers’ brains’ natural defense against the ads plastered over every website they visit. Think about it: Most websites position their ads in similar places — such as across the top and down the right-hand side of the page And after your subscribers visit hundreds of sites and see thousands of ads, those spots on the screen become black holes. They don’t even register in people’s consciousness anymore. The ‘inbox blindness’ your email subscribers develop The average adult gets... [...]

Beth Hayden says, “Perhaps you already feel like you have a good handle on the little details of email marketing, like writing subject lines, creating opt-in forms for your site, and setting up your welcome message. But maybe what you really need is a comprehensive road map for email marketing that presents a smart email marketing strategy as a series of manageable steps. If that’s the case, I’ve got great news! To wrap up our 10-part email marketing series, that’s exactly what you’re going to get. This step-by-step email marketing strategy guide summarizes how to create your list,... [...]

Lindsay Kolowich says, “When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. Geez … isn’t there any fun in email marketing anymore? Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that’s kind of fun. But these less glamorous aspects of email marketing — though critical to your campaign’s... [...]

Ryan Robinson says, “Since it’s inception, email marketing has catapulted into becoming the primary method by which most businesses generate a substantial portion of their revenue. In fact, a few of my products are only available for purchase if you’re in my email community. To me, email marketing represents so much more than just a revenue driver for my business. There’s already an incredible amount of resources out there about how to use email marketing for growing your email list and bringing in revenue. But not much is said about how you can use your email marketing to actually... [...]

Michael Pici says, “Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … Okay, I’ll stop right there. Does that opening honestly make you want to read this blog post any further? Probably not. That’s why it shocks me that sales reps actually use this structure to contact their prospects. The purpose of learning how to write a prospect email isn’t simply to send one — it’s to get a response too. That’s why I’d like to share my five-part sales email template for how to write emails people... [...]