Lindsay Kolowich says, “Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone’s inbox. With more stringent laws and increasingly sophisticated spam... [...]

Demian Farnworth says, “Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a lot of looking at your email inbox. But the rest of us aren’t far behind. Kristin Naragon, Director of Email Solutions at Adobe, writes: “On average, survey respondents report using email six hours a day, or 30+ hours a week.” So much for social... [...]

Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data in the article – Email Marketing Chart: ROI from optimizing email for mobile devices – but here’s the punchline: Optimizing emails for mobile is more than three times as likely to generate ROI. If you need data to help justify the budget, resources,... [...]

Leslie Ye says, “You finish the final edit on your first-touch, mass prospecting email. You make sure all your customizable fields are set — first name, last name, and company. You check to make sure you’re pulling in the correct prospects, and then you press “send.” Voila. 653 emails sent out and it’s only 9:05 a.m. The responses are bound to come rolling in and you should land yourself a few nice deals. Right? Maybe in an alternate universe. While it’d be nice if the above strategy actually worked (and certainly make your job a whole lot eaiser), the reality of modern sales... [...]

Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re old pals. Congratulations. You’ve been targeted by automated email outreach — and not the good kind. Email prospecting is clearly a valuable strategy for sales reps. Unfortunately, it’s often poorly managed and poorly customized. Done... [...]

Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.” Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough? John says influence comes from uncovering people’s needs and wants – and delivering value that helps address them. Another great way to avoid sounding like a salesman? Speak as though you’re talking to a friend, human to human. In other words, keep your content personal and aim to solve the problem of each individual you’re reaching out... [...]

Ben Davis says, “When it comes to automated email campaigns, many companies are falling short. According to the recent Email Marketing Industry Census in association with Adestra, a mere 55% of the marketers surveyed said their company’s in-house automated campaigns were ‘quite successful’. In even more mediocre news, just 7% deemed them ‘very successful’. So why is email automation such a tricky tool to master? Here are some key findings from the report. Pulling the trigger Automated emails are triggered by consumer behaviour, but it seems a lot of companies feel comfortable... [...]

Kayla Matthews says, “There’s a reason why email is the second biggest category where marketers spend their money. Dollar for dollar, email is still the most effective digital marketing tactic available. Email confirmations are one branch of email marketing, and they can be used for many purposes. For example, when someone uses an online ordering system to purchase something from your website, they should get a confirmation email, so they know the order went through properly and when they can expect it to be fulfilled. If someone subscribes to your mailing list, they should get a confirmation... [...]

Anum Hussain says, “The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics — personalize the copy, make the call-to-action pop, segment your list, etc. — many still overlook an important component of effective email marketing: emails also need to have visual appeal. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. It makes perfect sense: You have an awesome new announcement or event, and you want to kick off the campaign right... [...]

Aja Frost says, “The other week, I heard my coworker let out a small sigh. Then, a couple seconds later, he sighed again — this time a little louder. A minute later, he heaved a sigh so massive I couldn’t ignore it. “Everything good over there?” I asked. “You won’t believe the email I just got,” he responded. “I’m forwarding it to you.” When I opened the offending message, I saw nothing wrong with what it said. However, my coworker was clearly annoyed by the presentation: Not only were there spelling and grammar errors galore, but the sender had written several paragraphs... [...]