The Young Entrepreneur Council has shared 15 ways to include holiday season in your marketing in a Small Business Trends post. YEC team says, “With ecommerce making up the majority of the way that shoppers buy during the holiday season, having a marketing strategy that incorporates holiday benefits for buying online can be a great way to entice and persuade shoppers to buy from you. Here’s what YEC community members had to say: Reward Your Loyal Customers “One way to do this is by sending gifts to your loyal customers. We also encourage them to send gifts to their friends (our... [...]

The Buffer team has published a podcast on ‘Holiday Marketing: Here’s How Shopify Plans All Its Holiday Content’. Brian Peters says, “What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing... [...]

Apart from the HubSpot’s eight email marketing tips for the holiday season, we are sharing a 13-point checklist to create great holiday emails published by BigCommerce columnist Graeme Keeton. Keeton says, “Here are the top tips and best practices for building a holiday email marketing campaign that converts. Use your brand to create loyal customers: Don’t buy a subscriber list Make your email subscription opt-in easy for site visitors: An exit intent pop-up or subtle sign-up box are 2 options Regularly monitoring your list for typos, invalid addresses and inactive members: The... [...]

According to BigCommerce, a series of emails (versus a one-off email) can get 69% more orders on your cart recovery, 90% more orders on your customer reactivation and 93% more orders on your welcome campaigns. Email will play a crucial role in helping marketers and brands reach more prospects in the upcoming holiday season. To help marketers succeed in the upcoming holiday season, HubSpot has compiled a blog post sharing various marketing expert tips on using email marketing. Kevin George says, “Ready or not, the holidays are right around the corner. And that means it’s time for email... [...]

An Astound​ ​Commerce​ ​study​ ​has revealed that in US 50% of the holiday shoppers will go to ​Amazon for making purchases. According to the company, Amazon’s​ ​prices,​ ​fulfilment​ ​and​ ​variety​ ​will drive​ ​more purchases. More findings More than 50% shoppers rank Amazon #1 for the lowest prices and speed of shipping 63% shoppers will purchase from Amazon, 60% will purchase from Walmart, and 45% will buy goods from eBay 78% of shoppers are driven by right price, 71% by free shipping, and 60% of them are driven by valuable promotions ​Free shipping... [...]

The MOZ team has published the local SEO holiday checklist to help marketers rank better in the upcoming holiday season. Miriam Ellis says, “If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner! Local business listings accurate If... [...]

A Deloitte survey has revealed that 51% of more than $1 trillion holiday sales will come through online sales. More than 83% of holiday shoppers will use a desktop or laptop device for shopping. More findings Upcoming holiday shopping season will account for more than $1 Trillion Gifts represent one third of average holiday spend Majority of customers will use a desktop/laptop during the shopping journey Three quarters of shoppers plan to take advantage of free shipping, Higher income shopper segments ($100K+) are expected to spend nearly double the market average ($2,226 vs. $1,226). Deloitte’s... [...]

Holiday season is arriving soon and marketers are preparing their weapons to enhance their sales online. Search is one of the strongest mediums to build your sales. Entrepreneur contributor Christi Olson has shared four strategies to help marketers enhance their holiday sales using paid search. Olson says, “Unlike the immediacy of click-and-buy actions enjoyed by online stores, brick-and-mortar businesses must embrace delayed gratification, since it could be days or even weeks before shoppers visit your location. While shoppers are searching early, many spend late — even at the last... [...]

In 2016, 154 million consumers shopped in stores and online. According to Adobe statistics, shoppers spent $1.9 billion online on Thanksgiving Day and $3.3 billion on Friday. It is very important to keep your business ready to fetch and face the customers for improving sales on the coming Black Friday. Small Business Trends team has shared five tips to strengthen your SEO efforts for the Black Friday. Small Business Trends team says, “Now that you have a website equipped for high sales and a low drop-off rate, it’s time to optimize your online business to reach the masses in record time.... [...]

A survey conducted by Market Track, a provider of subscription-based advertising, has revealed that more 80% US shoppers plan to make a purchase on Amazon during the 2017 holiday season. The Market Track team says, “With the bulk of consumers planning to stay home to feast, Amazon’s prowess in the online sector continues to grow. Over 80% of shoppers plan to shop at the retail e-commerce giant this year compared to the already astounding 74% that planned to in 2016. Regardless of where shoppers make their online purchases, the majority believe that the best deals on the most popular holiday... [...]