Econsultancy columnist Kestrel Lee has shared eight singles day insights for Asian marketers targeting the 2018 singles day. Lee says, “Asian brands planning to market themselves in China during Singles Day in 2018 have some important lessons to learn from the shopping festival’s performance in 2017. By now you may know that Alibaba’s 2017 Singles Day global merchandise value (GMV) exceeded $25.3 billion, compared to $18 billion in 2016. But there were eight key takeaways for Asian brands… 1. Alibaba’s Singles Day Festival is still going strong 2017 Singles Day saw a total... [...]

There were plenty of deals projected by the retailers on this Black Friday. Many of them applied new tactics to get better results. Econsultancy has shared seven email strategies used by 10 retailers on Black Friday. Nikki Gilliland says, “Checking your email on Black Friday is like coming back to work after two weeks off. When you’re inbox is flooded, it can be a job in itself to separate the wheat from the chaff, with most emails perhaps more worthy of the trash rather than your attention. So, did any retailers manage to pique my interest this year? Here’s a run-down of some Black... [...]

Google has introduced #SmallThanks Hub for businesses to provide with free, customized marketing materials to promote their business. To promote your business with #SmallThanks Hub you just need to search for your business name on the site, and Google will automatically create posters, social media posts, window clings, stickers and more—based on the reviews and local love from your customers on Google. This service is available in U.S. to any verified Google listing with an address. On using #SmallThanks Hub, Google’s Lisa Gevelber says, “Here are a few tips on how to use the materials... [...]

People are tuning into the holiday shopping mood now and this is the right time for attracting them to make purchase from your company. Marketing Land columnist Tony Toubia has shared four ways to help you get more shoppers this holiday season. On using influencer marketing Toubia says, “When your strategies become less reliant on deals, leveraging social influencers will keep your brand top of mind with remaining shoppers, even those who are not yet brand loyalists. There are plenty of reasons why collaborating with social influencers should be on your list of tactics. They allow brands... [...]

Generation Z is the group of people born between 1995 and 2005. They are young and represent 25% of the US population. They have $44 billion in purchasing power. Entrepreneur magazine columnist Sara Spivey has shared three tips to help marketers reach ‘Generation Z’ this holiday season. Spivey says, “When it comes to reaching these young consumers specifically, marketers should be striving to understand their preferred social media platforms, media-consumption habits, shopping preferences and world views. If you’re one of those marketers, before you start planning your... [...]

Holiday season is near and you would like to apply all the promotional strategies to boost your sales. Online advertising is one of the most effective weapons to get more shoppers. Search Engine Land columnist Matt Lawson has shared seven Google tips to supercharge your Shopping ads. Lawson says, “Shopping ads are great, and they continue to improve. If you’re looking to get more out of your Shopping campaigns, there are some straightforward actions you can take. Some of these have been true since Shopping campaigns were introduced back in 2013, while others are relatively new. Regardless... [...]

The Young Entrepreneur Council has shared 15 ways to include holiday season in your marketing in a Small Business Trends post. YEC team says, “With ecommerce making up the majority of the way that shoppers buy during the holiday season, having a marketing strategy that incorporates holiday benefits for buying online can be a great way to entice and persuade shoppers to buy from you. Here’s what YEC community members had to say: Reward Your Loyal Customers “One way to do this is by sending gifts to your loyal customers. We also encourage them to send gifts to their friends (our... [...]

The Buffer team has published a podcast on ‘Holiday Marketing: Here’s How Shopify Plans All Its Holiday Content’. Brian Peters says, “What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Managing Editor Casandra Campbell about the specific ways her team approaches holiday marketing... [...]

Apart from the HubSpot’s eight email marketing tips for the holiday season, we are sharing a 13-point checklist to create great holiday emails published by BigCommerce columnist Graeme Keeton. Keeton says, “Here are the top tips and best practices for building a holiday email marketing campaign that converts. Use your brand to create loyal customers: Don’t buy a subscriber list Make your email subscription opt-in easy for site visitors: An exit intent pop-up or subtle sign-up box are 2 options Regularly monitoring your list for typos, invalid addresses and inactive members: The... [...]

According to BigCommerce, a series of emails (versus a one-off email) can get 69% more orders on your cart recovery, 90% more orders on your customer reactivation and 93% more orders on your welcome campaigns. Email will play a crucial role in helping marketers and brands reach more prospects in the upcoming holiday season. To help marketers succeed in the upcoming holiday season, HubSpot has compiled a blog post sharing various marketing expert tips on using email marketing. Kevin George says, “Ready or not, the holidays are right around the corner. And that means it’s time for email... [...]