Ayaz Nanji says, “Approximately one-third (38%) of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos. Moreover, 84% of holiday shoppers say free shipping influences their online holiday purchase decisions to some degree. The report was based on data from a survey of 1,000 US holiday shoppers who were asked about what they want to see from retailers during the season and what makes them want to buy. A separate survey was sent to 100 major US retailers asking how they plan to entice shoppers... [...]
Archive for the 'Holiday Marketing' Category
Business.com staff says, “Now that pumpkin spice is everywhere, it is definitely time to prepare for Black Friday—the big dance arriving on the heels of Thanksgiving. Even if you’re not a brick-and-mortar retailer, this huge day and its cousins, Cyber Monday and Small Business Saturday, likely drive a lot of sales for your business. It’s not enough just to hire a few extra people and hope for the best. You need a plan and you need one now if you hope to leverage the power of Black Friday. “Many small business owners feel intimidated when it comes to Black Friday, that holiest of... [...]
Katie Oakes says, “It’s October, and you know what that means; leaves are changing, sweaters are being pulled out of the closet, pumpkin-flavored items are taking over coffee shops. For many marketers, this is the most exciting (and stressful) part of the year. Holiday marketing is ramping up, and it will only increase in intensity as the weeks go on. Luckily, we’re hard at work here at Experian, analyzing data from past holiday seasons to bring you the insights you need to make your holiday marketing programs successful. We’ve examined search and email behavior to compile a list of... [...]
Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans. The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution. Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]
Joseph Brady says, “It’s September, and the majority of your customers (and potential customers) are still enjoying the last warm, sunny days of summer. But for business owners, it’s time to get into the holiday spirit. Waiting too long to form your game plan for boosting holiday sales can cost you big time. Now is the time to begin planning to ensure that 2015 is your best year ever for holiday sales. Many businesses depend on their sales from Black Friday and Cyber Monday to keep them in the black for the entire rest of the year. Making the most of this enormous profit opportunity... [...]
Andrew Waber says, “In 2014, consumers demonstrated striking differences in their online buying behaviorduring the holidays compared with the rest of the year — a trend that is likely to continue in 2015. The latest study, published as part of my work at Nanigans, examined a year’s worth of Facebook advertising and corresponding same-day purchases across more than a hundred e-commerce brands. While the report explores a number of important trends, the most impactful takeaways for online marketers are explained below: 1. Last Holiday Season, The Share Of Purchases Conducted On Mobile... [...]
Tawheed Kader says, “Differences aside, sales and marketing divisions have a common and singular goal to increase revenue. When these two teams gain insight into each other’s inner workings, the impact of that alignment can be impressive — amounting, on average, researchers say, to a 31.6 percent year-to-year growth in annual company revenue. Indeed, leading marketers are now realizing the treasure trove that is sales data. They’re beginning to use that data to inform their editorial calendars and creation cycles. Instead of including only content that caters to... [...]
Jonathan Long says, “The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist to make sure your online business is ready for the fast-approaching holiday season. 1. Analyze previous holiday-season data. This... [...]
Arie Shpanya says, “Many critics believe Black Friday won’t be as big as past years. That doesn’t have to be the case. It’s always bittersweet, but summertime 2015 is almost over. Back to school sales have been in full swing and Halloween is fast approaching. Halloween tends to kick off one of the most profitable times on a retailer’s calendar: the holiday season. But it seems that the holiday season is starting earlier and earlier every year. This will definitely be true in 2015. Many critics have claimed that the back to school season as we know it has vanished,... [...]
Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to start planning for the busy holiday season. The pressure to build a holiday plan that will deliver record-breaking revenue can be stressful. A solid holiday plan needs to be detailed and comprehensive, yet flexible enough to accommodate unexpected shifts... [...]