Ayaz Nanji says, “The Facebook ads of e-commerce companies last holiday season (November and December) drove twice as many purchases as their ads during the other months of the year, according to a recent report from Nanigans. The report was based on an analysis of the Facebook ad spend, clicks, and impressions of e-commerce advertisers using Nanigans software in 2014. Purchase-related metrics were calculated by aggregating data across sampled e-commerce advertisers that have same-day purchase attribution. Purchase rates during the 2014 holiday season doubled for nearly every day of the... [...]

Joseph Brady says, “It’s September, and the majority of your customers (and potential customers) are still enjoying the last warm, sunny days of summer. But for business owners, it’s time to get into the holiday spirit. Waiting too long to form your game plan for boosting holiday sales can cost you big time. Now is the time to begin planning to ensure that 2015 is your best year ever for holiday sales. Many businesses depend on their sales from Black Friday and Cyber Monday to keep them in the black for the entire rest of the year. Making the most of this enormous profit opportunity... [...]

Andrew Waber says, “In 2014, consumers demonstrated striking differences in their online buying behaviorduring the holidays compared with the rest of the year — a trend that is likely to continue in 2015. The latest study, published as part of my work at Nanigans, examined a year’s worth of Facebook advertising and corresponding same-day purchases across more than a hundred e-commerce brands. While the report explores a number of important trends, the most impactful takeaways for online marketers are explained below: 1. Last Holiday Season, The Share Of Purchases Conducted On Mobile... [...]

Tawheed Kader says, “Differences aside, sales and marketing divisions have a common and singular goal to increase revenue. When these two teams gain insight into each other’s inner workings, the impact of that alignment can be impressive — amounting, on average, researchers say, to a 31.6 percent year-to-year growth in annual company revenue. Indeed, leading marketers are now realizing the treasure trove that is sales data. They’re beginning to use that data to inform their editorial calendars and creation cycles. Instead of including only content that caters to... [...]

Jonathan Long says, “The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist to make sure your online business is ready for the fast-approaching holiday season. 1. Analyze previous holiday-season data. This... [...]

Arie Shpanya says, “Many critics believe Black Friday won’t be as big as past years. That doesn’t have to be the case. It’s always bittersweet, but summertime 2015 is almost over. Back to school sales have been in full swing and Halloween is fast approaching. Halloween tends to kick off one of the most profitable times on a retailer’s calendar: the holiday season. But it seems that the holiday season is starting earlier and earlier every year. This will definitely be true in 2015. Many critics have claimed that the back to school season as we know it has vanished,... [...]

Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to start planning for the busy holiday season. The pressure to build a holiday plan that will deliver record-breaking revenue can be stressful. A solid holiday plan needs to be detailed and comprehensive, yet flexible enough to accommodate unexpected shifts... [...]

Andrea Johnson says, “Every holiday presents both opportunity and danger: you can either engage audiences or you can alienate them. It just depends on if you choose to jump on the seasonal bandwagon and how effectively you make the leap. The most recent Marketing Experiments Web clinic examines holiday marketing lessons learned, and what you need to do to ensure you take full advantage of seasonal campaigns while dodging pitfalls.  Watch it here. Consider this test, which has been anonymized. Background: A large financial institution. Goal: To convince customers to take out a mortgage or... [...]

Denice Surjan says, “Labor Day weekend, signifying the end of summer, tends to bring customers back to reality — but not before one last bash. As such, the holiday can be an opportunity for retailers to make a final seasonal push before diving into the winter holiday madness. Luckily, we’ve just released a Labor Day Hot Sheet, which includes insights on online search, email and content trends to help marketers guide their content and messaging strategy for the holiday weekend. Recipes and store hours top the search keyword lists Labor Day-related searches, like those around many holidays,... [...]

John Fetto says, “The all-important holiday shopping season is less than six months away and we want to make sure your campaigns bring in a haul. Our latest infographic highlights key consumer trends and relevant insights that will ensure all of your holiday planning will spread cheer to your customers and colleagues alike“. Four strategies to make the holiday season shine brighter ‘Experian Marketing Forward’ Blog  [...]