John Fetto says, “As part of our ongoing series which focuses on consumer and marketing trends around major holidays throughout the year, we’ve just released the Memorial Day Holiday Hot Sheet. Memorial Day marketing emails are all about offers and sales Experian Marketing Services looked at over 150 brands that sent Memorial Day emails in 2014 and mailings with offers or sales in their subject line made up over 80 percent of the Memorial Day mailings compared to 37 percent of promotional mailings sent by all brands in May of 2014″. Memorial Day marketing tips for a successful start... [...]
Archive for the 'Holiday Marketing' Category
Ben Strud says, “As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual. But will the customer accept Black Friday as an excuse for poor website performance in future? The use of attitudinal analytics is rooted in the idea that customer experience drives customer satisfaction which in turn influences their future behaviours”. How Black Friday stole Christmas ‘Econsultancy’ Blog [...]
eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar Details Organizer: eMarketer Key Speaker: Yory Wurmser Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, March 26 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Lessons... [...]
eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar Details Organizer: eMarketer Key Speaker: Yory Wurmser Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, March 26 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Lessons... [...]
Greg Sterling says, “Both Amazon and Target released holiday related statistics this week. Most striking was Target’s that a majority of the traffic to its Target.com site was from mobile devices during November and December. Both Amazon and Target released holiday shopping related statistics this week. Most striking was Target’s statement that a majority of the traffic to its Target.com site was from mobile devices during November and December. The company said, “Mobile traffic made up 60 percent of Target.com traffic November through December.” In its press release the company... [...]
Arie Shpanya says, “To say the least, it has not been a typical holiday shopping season and that’s a good thing for online retailers. One possible explanation for the unprecedented ecommerce growth this holiday season is that the duration has been expanding for years. It started off as just the weeks leading up to Christmas, but slowly it crept back into November. This year Amazon even started ‘Black Friday’ deals on November 1, when Halloween decorations had barely been taken down yet”. How ecommerce won this holiday season and what it means for 2015 ‘Econsultancy’... [...]
Pamela Parker says, “Online holiday shopping activity slowed during the Christmas week but certainly didn’t stop entirely. Traffic was still clocking in at 1.6 times the holiday baseline while conversions dropped precipitously, to only .9 times the baseline number. Traffic was especially notable on the day after Christmas, when it spiked to 2 times the baseline number. Interestingly, conversions stayed fairly strong through Christmas Eve, according to this week’s Marketing Land Online Retail Sales Report. The report is based on data from HookLogic, a company which gathers data on online... [...]
Kevin Edwards says, “Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers. Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here’s some new data from Affiliate Window. The company’s affiliates recorded 1m sales in the UK over the four day pre-Christmas peak trading period. For more on this topic, read Econsultancy’s posts on Black Friday email marketing campaigns and the retailers that failed to adequately prepare for the traffic surge. 1. Black Friday was a daytime event,... [...]
Kristopher Arcand says, “Thanksgiving weekend has traditionally been highly lucrative for retailers, but this year saw another drop in spending specifically on Black Friday. In the meantime, online shopping continues to soar, and the weeks leading up to Thanksgiving weekend provided consumers with deep-discount sales. In short, the weekend itself is becoming less valuable to the average consumer. But how does consumer sentiment match up with this shift in behavior? How do perceptions of the 2014 holiday season differ from those of years past and consumers’ initial expectations? As part... [...]
Jay Calavas says, “To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays’ sales momentum into the New Year. Marketers often spend months preparing for the holiday rush. They undertake ad campaigns, data collection initiatives, and mobile commerce site optimization. The light at the end of the tunnel is often December 26, when Black Friday is a distant memory, Cyber Monday is over, and Christmas has come and gone. However, there’s no reason to consider the season over just because the mistletoe has come down. As... [...]