Joe Chernov says, “During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.” I’ve always thought Ali’s response was the coolest quip in sports history. Yet somehow I’d forgotten all about it until a couple years ago, when someone asked me to explain the difference between “content marketing” and “inbound marketing.”  I suggested she let others fret about... [...]

Corey Eridon says, “If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. You might also know that this year, we dropped “Marketing” from the title, and have rebranded it simply The State of Inbound. Why? Because one notable finding from this year’s report is that inbound methodologies are being used to power not just Marketing, but Sales, too. With the growing prevalence of the inbound mindset among today’s sales reps, growing alignment... [...]

HubSpot has released a new book called “How To Grow With Inbound Marketing”. Dharmesh Shah says, “A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling, friend, or relative graduate high school, graduate college, and start their career. No matter what these last five years have held, you can likely look back and say, “Wow, a lot has changed.” Inbound marketing is no different. Five... [...]

Olivia Perek says, “As a marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year. Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers. On average, inbound leads cost 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements”. 11 Facts About Inbound Every Marketer Should Know HubSpot  [...]

Laura Hogan says, “Inbound marketing is a well-known practice to use to help grow your business, but it’s more interesting when you can use it for something more tactical– specifically when you get to use it to launch a product. I could lead you into a generic blog post with generic step-by-step instructions on how you might launch a new product with inbound marketing. But instead, let me tell you how to do it by telling you a story about a little known product named Wheel Woolies. Once upon a time there was a company called Braun Automotive who wanted to launch their product... [...]

Chuck Malcomson says, “Inbound marketing is designed to help members of your target market find you, as opposed to cold-calling or interruption-based marketing. The inbound sales process generates more qualified leads, but not all of those leads are sales ready. Some of those early-stage leads will be filtered into a nurturing campaign. However, a prospect’s readiness isn’t always clear based on his initial contact. So, your sales team reaches out by telephone and email to every prospect who has requested further information about your product. Some of those prospects respond and... [...]

John Bonini says, ““Consumers have changed the way they buy.” Unless this is the first marketing blog you’ve ever read, it’s likely you’ve heard this line as many times as just about any Katy Perry single ever released. We all know this. But let me ask you this: while you may have changed the way you market to the modern consumer, have you also changed the way you sell to them? Inbound marketing isn’t just a means for generating business online, but rather a holistic methodology for building and nurturing relationships”. Should Your Inbound Leads... [...]

Allison Banko says, ““Data” is a buzzword that’s long been fluttering around the business environment. Marketers are now tapping into metrics themselves, using qualitative and quantitative data to inform both campaigns and decisions. Dun & Bradstreet is a prime example of one company that’s leaning into analytics. While this B2B’s marketing department once relied on unfounded redesigns and convoluted priorities, it has now built a powerful infrastructure to support data-driven decision-making. Discover the three key components it took to achieve a culture... [...]

Courtney Eckerle says, “All of the content Infochimps had prior to this inbound marketing funnel transformation “wasn’t really relative anymore. We started, really, from scratch,” Amanda McGuckin Hager, Director of Marketing, Infochimps, said. “They specifically brought me in and said, ‘This is what we have. This is the deal,'” she added. This article will cover how the marketing team at Infochimps built an inbound marketing structure that could support their new venture, and enable the sales team to grow business into the Fortune 1000“. Inbound... [...]

Shannon Johnson says, “Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like: search engine marketing content marketing permission marketing internet marketing online marketing digital marketing”. The Fundamentals of Inbound... [...]