Sam Kusinitz says, “You likely know Rand Fishkin as the cofounder of Moz. In addition to his pivotal role in starting and growing SEOmoz from an SEO consulting agency to the SaaS company that we all know today as just “Moz,” Fishkin has also co-authored The Art of SEO and appeared on the 40 Under 40 List and 30 Best Tech Entrepreneurs Under 30. Rand Fishkin recently hosted an Ask Me Anything (AMA) session on inbound.org — the community for marketers to connect and share — in order to create the space for inbound marketers, SEO professionals, and anyone else... [...]
Archive for the 'Inbound Marketing' Category
Lindsay Kolowich says, “So, you’ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We’re here to make that transition easier for you. You see, inbound marketing is a marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you’ll need to become an inbound marketing student. The most successful inbound marketers learn skills and create habits in their first 100 days. To make sure... [...]
Kevin Page says, “Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action. The methodology behind inbound marketing has been presented in many different ways, and in an attempt to illustrate the wide variety of benefits I’m taking a new angle on the matter. I would like to introduce you to Influence: Science and Practice – Fifth Edition by Robert B. Cialdini (2009). To provide a brief summary,... [...]
The latest article on HubSpot blog is titled “Why Inbound Marketing is Necessary at Every Stage of the Sales Funnel”. Kathleen Booth says, “Some things just kind of naturally go together. Think Bonnie and Clyde, Batman and Robin, and my personal favorite – peanut butter jelly toast. It doesn’t matter how old I get, I never get tired of the ooey, gooey, warm deliciousness that is a peanut butter jelly toast sandwich. There’s something special about that combination of peanut butter and jelly, and when you toast the bread, it truly elevates this childhood favorite to the... [...]
The latest article on ‘Business 2 Community’ is titled “7 Critical Elements Of A Great Inbound Marketing Campaign”. Kayla Matthews says, “In today’s increasingly digital world, we marketers have more opportunities than ever to drive traffic to our virtual stores, websites and company blogs. There are countless tactics we can employ to bolster brand awareness and increase lead generation, and together they fall under the umbrella of inbound marketing. Unlike traditional forms of marketing, inbound marketing seeks to provide potential customers with relevant and interesting... [...]
The latest MOZ blog post is titled “2014 Inbound Marketing Trends”. Kurtis Bohrnstedt says, “It’s no secret that 2014 holds several promising opportunities for inbound marketers. The industry is projected to see a lot of continued growth aided by increased budgets for the year. Earlier this year, Cyrus wrote a post announcing the Moz Industry survey results. According to that survey, there seem to be a few slight shifts in demand for certain marketing activities, which ultimately has an effect on where marketers are allocating most of their time. Though some of the data in this... [...]
The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing... [...]
The latest article on HubSpot blog is titled “How B2B Publishers Can Succeed with Client-Focused Inbound Marketing”. Steve Diogo says, “The explosion of inbound content marketing has sparked endless hand wringing among B2B publishers who are already struggling to prove their relevance in a digital-first world. Why? Because publishers who have long survived on traditional advertising don’t like their clients hearing that they should become publishers of their own content. “As if we didn’t have enough competition,” they cry. “Now you want our advertisers to compete with... [...]
The latest article on HubSpot blog is titled “The Inbound Marketing For Ecommerce Manifesto”. Sam Mallikarjunan says, “For over half a decade, we’ve been talking about the goal of inbound marketing to put the customer at the center of the business. B2B companies have adopted inbound marketing faster than B2C – partially out of necessity. Although ecommerce has continued to grow over 20% Year-Over-Year, B2B sales as a whole grew only 16% from 2002-2010. B2B marketers had to adapt quickly to how the internet had changed the world forever, ecommerce marketers have... [...]
The latest article on HubSpot blog is titled “New Data Reveals the ROI of Inbound”. Ginny Soskey says, “Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate those customers’quantitative results to get a comprehensive answer to one question: are our customers successful? In a word … yes. But if you’re looking for a more nuanced... [...]