Erin Hogg says, “When your product is highly visual, finding a platform that is most conducive for showcasing those products is essential. Publish content on the wrong platform for the wrong audience, and you could end up hitting a brick wall. Murals Wallpaper leveraged Pinterest as a way to generate new visitors to its online store as well as engage with highly motivated prospects in the research phase of interior decorating transformations. See how the brand successfully created engaging Pinterest boards, managed a blog and leveraged collaborative boards that led to more than 5% of site sales... [...]

Emma Snider says, “The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point. As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts can have a dramatic effect on the outcome of a conversation. Using the wrong phrase might cast a negative shadow on the proposal, while tweaking just a few words in the pitch might induce a client to buy immediately. The underlying message is certainly critical,... [...]

Courtney Eckerle says, “Marketers in 2014 focused on innovation — on applying new content practices into older processes and reinvigorating different aspects of their marketing programs with inbound tactics. Featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year are articles that display the best of what your peers accomplished in 2014. See the following tactics for actionable ways to improve your inbound efforts in 2015”. Inbound Marketing: The top three tactics from MarketingSherpa case studies in 2014 MarketingSherpa  [...]

Kieran Flanagan says, “79% of UK companies implemented inbound marketing strategies in 2014. This is a year-over-year growth of 25%. That one stat highlights how fast inbound marketing has grown in the U.K and is comparable to the U.S adoption rate of 85% This is impressive growth when you consider the Google trend for ‘inbound marketing’ shows that interest in the term actually started in the UK much later than in the U.S.”. The rapid growth of inbound marketing in the UK: infographic ‘Econsultancy’ Blog  [...]

Bill Kerschbaum says, “It takes coordination and discipline to manage all of the activities of inbound marketing. Between drafting personas, creating templates, writing content, designing graphics, publishing and social promotion, it’s easy to forget what task you’re on and who’s responsible for it. Small things can easily slip through the cracks and you can fall behind schedule before you get back from lunch. Your inbound marketing has spilled out of bounds. Here are 5 essential elements every marketing team should implement to keep inbound… well, inbounds. Adopt these practices... [...]

Amanda Martin says, “If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to evolve and leave behind anyone who didn’t hop on board”. 3 Tips to Writing Tweets That Fit Your Inbound Marketing... [...]

Carly Murphy says, “The 2015 planning season is upon us. Like many marketers out there, you’re probably trying to figure out how to allocate your marketing budget for the upcoming year. Let’s face it, you wouldn’t be reading this blog post if you didn’t have some sort of interest in inbound marketing, so whether you just want to learn more about the industry or convince your boss to allocate additional funds to inbound next year, below are XX marketing statistics that will blow your mind about inbound marketing. Why You Should Get on the Inbound Marketing Train I can talk to you all... [...]

Jonathan Pavoni says, “The marketing landscape has evolved so dramatically in the last 15 years that it almost feels like a different discipline. The strategies to grow your business, and the tactics to promote your products and services have completely shifted. Marketers now need to be able to attract strangers from the search engines, educate leads on-demand, and assist sales in closing deals in a timely fashion. This new world necessitates a new set of skills. In this blog post I would like to discuss the expertise required, and the resources available to help marketers develop a competitive... [...]

Frank Isca says, “So, you’ve seen the inbound marketing light. You’re inspired and beyond motivated to pitch the idea to your leadership as the solution to your business development and lead attraction woes, but you know your CFO is going to ask the obvious question: what is this going to cost for us to get started? This is a very logical and appropriate question and one we hear often, and have discussed countless times with new clients. The following post will guide you through the steps and building blocks we recommend to build a sound foundation for launching an inbound... [...]

Matthew Bivens says, “To run a successful inbound marketing campaign, it helps to know the basics. Although the look of a campaign can vary widely, the essentials of a great (and successful) campaign remain the same. In this post I am going to give you a rundown of the components that make up a solid inbound marketing campaign. I’ll start by talking about strategy and planning, making sure that your campaigns are off on the right foot”. The Anatomy Of A Solid Inbound Marketing Campaign HubSpot  [...]