John Chow’s latest blog post is titled “You Can Now Split Test and Add Images to LeadBoxes”. Chow says, “A few weeks ago, I wrote about LeadBoxes. This was a new feature byLeadPages that can turn any images and text into an email capturing opt in box. With LeadBoxes, you don’t need a whole landing page to build your email list anymore. By adding a single line of code to any existing webpage, you can use LeadBoxes to grow your list from anywhere. To see LeadBoxes in action, just click my eBook link”. You Can Now Split Test and Add Images to LeadBoxes John Chow’s Blog [...]
Archive for the 'Landing page Tips' Category
The latest article on HubSpot blog is titled “13 Little Landing Page Experiments That Can Make a Big Difference”. Ginny Soskey says, “When most people talk about experiments, it sounds like something overwhelming and complicated. You’ve got to set a control and treatment. You’ve got to get sufficient sample size. You’ve got to track it all to determine when it’s statistically significant. With all that, is testing really worth it? Yes! Smart marketers aren’t always running enormous tests … but they know that those small tests can have a big impact.... [...]
The latest article on ‘Business 2 Community’ is titled “Landing Page Optimization Using Google Analytics”. Joydeep Bhattacharya says, “The page on which a visitor lands on your website is known as the landing page. Wouldn’t you love to have an optimized, user friendly and a revenue generating landing page? I am sure you will! But, the sorry part is that, most of the webmasters spend their time making their home page look elegant instead of the landing page! One of the most critical aspects of making your website convert well is to make the landing pages optimized. So,... [...]
The latest article on HubSpot blog is titled “Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer”. Diana Urban says, “For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right? However, only 16% of all landing pages are free of navigation... [...]
The latest ‘Econsultancy’ blog post is titled “Bloggers and PRs: the 10 commandments”. Ben Davis says, “Monday next week I’m to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto. The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts. However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus... [...]
The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing the copy on their landing page. But first, let’s review the research notes for some background on the test. Background: A medium-sized company selling an auto repair product. Goal: To increase the number of purchases. Primary Research Question: Which... [...]
The latest article on HubSpot blog is titled “Want to Get More Leads? Stop Making These 12 Landing Page Mistakes”. Ginny Soskey says, “There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something. Typically, FOMO has applied to... [...]
The latest ‘MarketingExperiments’ blog post is titled “LPO: 2 types of security seals that can help you reduce customer anxiety”. John Tackett says, “Anxiety is one of the key elements in the MarketingExperiments Conversion Heuristic. In our Landing Page Optimization Online Course, anxiety is defined as “a psychological concern stimulated by a given element in the sales or sign-up process.””. LPO: 2 types of security seals that can help you reduce customer anxiety MarketingExperiments Blog [...]
The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]
The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]