Adam Franklin says, “Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn’t reconnect with any of them once you head home, you would’ve left real money on the table. Of course, this specific situation is all hypothetical … but it’s not so different than what’s happening on many people’s websites every day.... [...]

Barney Garcia say, “Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. According to Wordstream, some of the questions you should ask yourself include, “What is my end goal? Who is my audience? Where are... [...]

John Tackett says, “The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. I say this, because let’s be honest, I’d wager few folks think of design elements on a product page in a “tool mindset.” But in some respects, that’s exactly what they are, and ultimately, that’s how you will determine the kind of customer experience you build in ecommerce. In this MarketingExperiments Blog post, I wanted to share three elements you can tweak to help emphasize important products and maybe even increase your revenue along the way”. Ecommerce:... [...]

Chow says, “Landing pages are critical to your business. When done the right way, they can dramatically increase your email list, attract new leads left and right, and even triple your sales. The key phrase, of course, is “when done the right way.” Because guess what? It’s really easy to do landing pages and lead generation the wrong way. The way that keeps your opt-in rates stuck in the single digits. That’s why you can count me in as yet another raving fan (joining the likes of Amy Porterfield, Pat Flynn, and James Schramko, among many others) of LeadPages”. The Best Landing Page... [...]

The latest MOZ blog post is titled “New Landing Pages Report in Moz Analytics”. Jay Leary says, “There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in onbroader implications and alternative strategies. When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and  even SEM planning have become harder to execute”. New Landing Pages Report in Moz Analytics MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “AdWords scripts: scan your landing pages and put an end to errors”. Daniel Gilbert says, “Welcome back to our Intro to AdWords scripts series where we’re training you to automate your account management using scripts. Landing pages with broken URLs can wreak havoc in your AdWords account. Whether the links have moved or were inputted incorrectly from the start, the outcome is the same: you’re paying for dead-end clicks. This week’s article will be an introduction to automated destination URL checking in your... [...]

The latest article on HubSpot blog is titled “What Is a Trust Seal, and Does Your Landing Page Need One?”. Ginny Soskey says, “So you’re reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that’s the proper length? Check. Customized “submit” button? Check, check, check. Then you see “trust seals.” You stop. You’re not sure what that means or if you need to include them on your landing page. The other suggestions seem simple — this one’s out of left field. So... [...]

John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”. Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates, for a myriad of reasons. When a user clicks on your ad (yay! your ad text worked! your call to action was perfect!) you need to keep them hooked. Here are some tips to do so: 1. Make sure the most crucial information is posted where users can... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Landing Page Optimization Tools, to Increase Conversions”. Melissa Mackey says, “Getting visitors to your website is the first step in converting them to customers. But what visitors see when they first encounter your site is crucial. That initial page — a landing page — will largely determine whether the visitors stay, or leave. The landing page is the equivalent to the appearance of a physical store. Imagine that you’ve seen an ad for a compelling product. You travel to the physical store to purchase it. But the store is... [...]

The latest article on HubSpot blog is titled “13 Solutions to Your Most Common Landing Page Problems”. Ginny Soskey says, “On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right? For a bare bones landing page, that is enough — but you could lose out on valuable traffic, leads, and customers if you’re just shooting for bare bones. Think of this post as the first step of your... [...]