Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]

Jonathan Long says, “A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimizedlanding pages you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following seven elements: 1. Attention-grabbing headline If your landing page headline doesn’t grab instant attention, you risk losing a potential conversion in mere seconds. A great headline gives the visitor a quick overview of your offer... [...]

Ryan Lynch says, “Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind... [...]

Leo Strupczewski says, “To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective. How you do that—it could be paid search, email newsletter sponsorships, display advertising, promoted posts on social—is up to you (and there are merits to each), but what that experience looks and feels like could be the difference between pulling in a bunch of fresh leads and doing a so-so job with the budget that’s... [...]

Neil Patel says, “Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible. Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. That being said, you don’t want to go overboard. In this post, I want to show you is... [...]

Neil Patel says, “Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion. We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible. Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. That being said, you don’t want to go overboard. In this post, I want to show you is... [...]

Elena Terenteva says, “Landing pages rock, fact. • They help you target your message to very specific audience needs. • They are persuasive. • They help focus the reader’s attention on your offer. • And they convert. In short, there’s no better way to make a sales pitch online than through landing pages. There’s just one problem – creating them takes time. It’s partially due to how long it takes to formulate and test ideas. From design elements to your offer and the way to get it in front of your audience, you need to consider it all and more”. How to Beat the... [...]

Lindsay Kolowich says, “What does being in a “content rut” mean to you? Perhaps the words “content rut” remind of those times you find yourself with writer’s block and can’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days or weeks — or even (shudder) months when your content seems to be falling kind of flat. All of those interpretations are totally accurate, but there’s one more you may not have thought of: the kind of content rut where you keep creating the same types of content over and... [...]

Neil Patel says, “Conversion copywriters — the people who write landing page content that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s only partly skill. The rest is just technique — technique that you can learn and master. You — yes, you! — can unleash the same wizard-like conversion copy powers, as long as you understand the techniques that are at play”. 8... [...]

Lindsay Kolowich says, “Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write me off as pretty self-serving? Now imagine that, instead of me telling you that, someone else did. “You should really check out Lindsay’s oil paintings. They’re so detailed they look like photographs. Her work brings out emotions... [...]