You Mon Tsang says, “Sales and Marketing are ultimately judged on the same metric, but they act on different timelines. Sales focuses on the short term as it races to meet monthly and quarterly quotas. Marketing has a slightly longer term, nurturing prospects into Sales-ready leads. Despite their different outlooks, Marketing and Sales can forge more profitable relationships by creating a two-way flow of information. Here’s how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues. Deliver as much data as possible The first stage in collaborating... [...]
Archive for the 'Marketing Automation Tips' Category
The latest article on HubSpot blog is titled “6 Surprising Facts About Marketing Automation You Probably Didn’t Know”. Trent Dyrsmid says, “Interest in marketing automation is at an all-time high and according to SiriusDecisions, the industry is expected to grow by 50% between now and 2015. If you aren’t yet using marketing automation in your business, are you missing the boat? Does it really live up to all the hype? In today’s post, we are going to cover why marketing automation has become so incredibly popular, as well as expose you to some surprising facts. Heck,... [...]
The latest article on ‘Website Magazine’ is titled “Experts Speak: Must-Have Marketing Automation Features (Part I)”. WM team says, “Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal. In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more. To help with the marketing automation buying decision, Website Magazine interviewed nearly 20 Internet professionals to provide... [...]
The latest article on HubSpot blog is titled “The Anatomy of a Highly Shareable Infographic”. Ginny Soskey says, “The hard truth about creating content online is the amount of time you put into it isn’t always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. But that’s not always what happens. And while you can brush that off when you didn’t invest too much time in the content, when it’s something more resource-intensive — like an infographic... [...]
The latest article on HubSpot blog is titled “How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue”. Seth Nichols says, “A publisher’s business is straight forward; we aggregate audiences and sell access to those audiences. The most successful publishers move beyond the basics of attracting, engaging and monetizing an audience to build a trusted, valued, relationship with their audience (just as any top company in their industry builds the most trusted brand with their market). Trusted audience relationships increase... [...]
The latest article on HubSpot blog is titled “10 Tips on Making Your Marketing Automation Less Robotic”. Eric Devaney says, “The term “marketing automation” may make you a bit nervous. I mean, just that term — marketing automation — it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have beenterminated and replaced by armies of marketing automatons? Good news on the robot marketing apocalypse front: It’s not gonna... [...]
The latest article on ‘MarketingProfs’ is titled “The Top-Rated Marketing Automation Products”. Ayaz Nanji says, “What are the top rated marketing automation products for small businesses, mid-market companies, and large enterprises? In its Buyer’s Guide to Marketing Automation Software, TrustRadius tackled that question by looking at 400 in-depth reviews from authenticated end-users of marketing automation products as well the results of over 10,000 comparisons performed on the company’s website. The analysis did not include products focused on a single aspect of marketing... [...]
The latest article on HubSpot blog is titled “An 8-Step Plan for Migrating to a New Marketing Automation Program”. Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom companycalled ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Freeman says he wouldn’t want to go through it again — “I’ve been here for two years, and this was the first time I was... [...]
The latest article on HubSpot blog is titled “How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)”. Diana Urban says, “As a marketer, you’re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. Hopefully you can take some comfort in this:you’re not alone. These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales... [...]
The latest article on HubSpot blog is titled “An 8-Step Plan for Migrating to a New Marketing Automation Program”. Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company called ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Freeman says he wouldn’t want to go through it again – “I’ve been here for two years, and this was the first time I was ever... [...]