The latest article on HubSpot blog is titled “How Publishers Can Use Marketing Automation to Build a Trusted Audience Relationship and Increase Revenue”. Seth Nichols says, “A publisher’s business is straight forward; we aggregate audiences and sell access to those audiences. The most successful publishers move beyond the basics of attracting, engaging and monetizing an audience to build a trusted, valued, relationship with their audience (just as any top company in their industry builds the most trusted brand with their market). Trusted audience relationships increase... [...]
Archive for the 'Marketing Automation Tips' Category
The latest article on HubSpot blog is titled “10 Tips on Making Your Marketing Automation Less Robotic”. Eric Devaney says, “The term “marketing automation” may make you a bit nervous. I mean, just that term — marketing automation — it sounds so cold, so mechanical, so impersonal. Are the robots taking over? Is Arnold Schwarzenegger going to be knocking on my front door informing me that all of the human marketing positions have beenterminated and replaced by armies of marketing automatons? Good news on the robot marketing apocalypse front: It’s not gonna... [...]
The latest article on ‘MarketingProfs’ is titled “The Top-Rated Marketing Automation Products”. Ayaz Nanji says, “What are the top rated marketing automation products for small businesses, mid-market companies, and large enterprises? In its Buyer’s Guide to Marketing Automation Software, TrustRadius tackled that question by looking at 400 in-depth reviews from authenticated end-users of marketing automation products as well the results of over 10,000 comparisons performed on the company’s website. The analysis did not include products focused on a single aspect of marketing... [...]
The latest article on HubSpot blog is titled “An 8-Step Plan for Migrating to a New Marketing Automation Program”. Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom companycalled ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Freeman says he wouldn’t want to go through it again — “I’ve been here for two years, and this was the first time I was... [...]
The latest article on HubSpot blog is titled “How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)”. Diana Urban says, “As a marketer, you’re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. Hopefully you can take some comfort in this:you’re not alone. These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales... [...]
The latest article on HubSpot blog is titled “An 8-Step Plan for Migrating to a New Marketing Automation Program”. Dan Lyons says, “Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company called ShoreTel, moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Freeman says he wouldn’t want to go through it again – “I’ve been here for two years, and this was the first time I was ever... [...]
The latest article on HubSpot blog is titled “8 Signs You Should Invest in Marketing Automation”. Alisa Meredith says, “Can you generate, nurture and convert leads on a website without using marketing automation? Sure you can. Should you? That’s a decision for you to make, but here are eight signs that it’s time to implement automation to your Inbound Marketing efforts. 1) Your Website is not Generating Leads You set up a “Contact Us” form and you’re waiting for the leads to pour in? Since people typically only reach out to a business when they’ve nearly made up their... [...]
The latest article on HubSpot blog is titled “A Beginner’s Guide to Launching Marketing Automation for a Database of 1-10k Contacts”. Dan Stasiewski says, “So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information in it. Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth. All great touches, but guiding the buyer’s journey in our content-driven world isn’t as straightforward as scheduling occasional emails.... [...]
The latest article on ‘Marketing Land’ is titled “The Case For Content Automation”. Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into... [...]
The latest article on HubSpot blog is titled “5 Dangerous Myths about Marketing Automation”. Matt Burke says, “You may have heard marketing automation isn’t good for your business, or it’s hard to manage and can get you into trouble—and while there will always be freak, one-off examples that give TMZ a run for their money, marketing automation is inherently great for your business. Not all companies will have a controversial tweet that goes out at the wrong time harming the brand, and not all companies need to dig into the myths that marketing automation won’t help them... [...]