The latest article on HubSpot blog is titled “5 Dangerous Myths about Marketing Automation”. Matt Burke says, “You may have heard marketing automation isn’t good for your business, or it’s hard to manage and can get you into trouble—and while there will always be freak, one-off examples that give TMZ a run for their money, marketing automation is inherently great for your business. Not all companies will have a controversial tweet that goes out at the wrong time harming the brand, and not all companies need to dig into the myths that marketing automation won’t help them... [...]

The latest Silverpop blog post is titled “Why Marketing Automation Is the Great Equalizer for SMB Marketers”. Drew Prante says, “It’s hard to imagine the pre-Internet world, isn’t it? It’s akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when browsing, evaluating and purchasing products meant either waiting for a retailer’s monthly catalog to arrive in the mail or jumping in the car for a trip to a boutique, mall or department store.Today, it’s a whole different ballgame. The advent of digital commerce... [...]

The latest article on HubSpot blog is titled “How Marketing Automation Perfected the Art of Lead Qualification: A History”. Jamie Cartwright says, “If there’s one defining buzzword of the 21stcentury, it’s “innovation.” Whether you live in Silicon Valley or the Fox Valley (look it up; it’s in Wisconsin), business people everywhere seem obsessed with the idea that innovation is what grows businesses—and for good reason! If you’re in marketing, this isn’t news. For ages, marketers have known that the only way to get ahead is to be more creative, more hardworking,... [...]

The latest article on HubSpot blog is titled “How Marketers Should Think About Ebooks in 2014”. Ramesh Ranjan says, “While the importance of providing great content to searchers has been highlighted and preached for a long time, 2013 was the year the content engine exploded. More and more businesses are jumping on the content bandwagon. It’s not about creating just ebooks or just blog posts. We’ve learned that a healthy variety in the kinds of content you produce is best. This means videos, infographics and more. It keeps your audience expecting something different each time... [...]

The latest article on HubSpot blog is titled “How to Use NPS Surveys for More Powerful Marketing Automation”. Ginny Soskey says, “Have you ever used NPS surveys in your marketing? If you dismissed NPS as something only customer service should worry about, think again. If you’re not using these surveys, you’re missing out on a big way to grow your business. How? Well, I was reading the HubSpot Ecommerce section the other day, and stumbled on this brilliant article from Tom Schwab, Founder of Goodbye Crutches, on using NPS surveys to fuel post-transactional... [...]

The latest article on HubSpot blog is titled “Why Marketing Automation Fails: 3 Common Reasons”. Ritika Puri says, “Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. It’s common sense — consumers are more responsive to brands that care. That’s why marketing automation is such an important topic in 2014. As David Moth writeson the Econsultancy blog — “It’s an important tool for bringing order to the warring worlds of marketing... [...]

MarketingSherpa has published a video titled “Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing”. MarketingSherpa team says, “In this MarketingSherpa webinar replay, watch Byron O’Dell, Senior Director of Demand Management, IHS, explain how his organization transformed from batch and blast email sends to persona-driven email campaigns. Recorded at MarketingSherpa Email Summit 2014, O’Dell and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how IHS overcame... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog  [...]

Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue: Build nurture campaigns that react to prospect behaviors Use... [...]

MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]