Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign″. Baer says, “For every online marketing campaign, there is a set of mobile marketing campaign elements that will need to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Objectives Like”. A Step-By-Step Guide to Setting Up a Mobile Marketing Campaign Jay Baer’s ‘Convince & Convert’ Blog  [...]

Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download our tip sheet and learn how you can use automation to better understand buyer intent and engage in your prospects’ interests, invigorating your marketing programs and driving more revenue: Build nurture campaigns that react to prospect behaviors Use... [...]

MarketingSherpa has released a case study titled “Marketing Automation: IT company boosts leads 59%, generates $1.5 million with system implementation”. Allison Banko says, “”If you would have told me in 2011 that we would get to a point where in one month we would have over a hundred leads, I would have laughed at you,” admitted Mandy Hauck, Manager of Marketing Communications, CentricsIT. But what Hauck once thought was laughable is now a rewarding reality for the IT company. This MarketingSherpa case study reveals how CentricsIT implemented marketing automation... [...]

The latest ‘Econsultancy’ blog post is titled “Marketing automation: five insights you must consider”. Chloe Basterfield says, “Automated campaigns can be 200% more effective at converting sales. Here’s how to achieve similar returns on your own automated marketing efforts. 1. Targeting In the marketing automation age, targeting is no longer a simple matter of demographics. Successful automation combines online behaviours with known information to create a complete picture of: A person’s roles and responsibilities. Specific business pains that need resolution. Their... [...]