Video marketing boosts engagement, enhances brand storytelling, and increases conversion rates by capturing audience attention effectively. It also improves SEO, as search engines prioritize video content, driving more traffic to websites. Search Engine Journal contributor Alex Valencia has published an article featuring seven ways to leverage video in marketing. He says, “In this guide, we’re sharing some uncommon ways to use video in your marketing, plus how to get the creative juices flowing to come up with your own creative video ideas. Think Outside The Box With Your Video Marketing If... [...]

A viral video can significantly amplify marketing efforts by rapidly increasing brand awareness and audience engagement. Its widespread sharing potential boosts organic reach, enhances credibility, and drives conversions at a low cost. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets’ featuring Adley Kinsman. This episode covers the following: Why Organic Video Structure Matters Step 1: The... [...]

Promotional videos are essential for capturing audience attention, boosting engagement, and effectively conveying brand messages. They enhance marketing efforts by making content more shareable, memorable, and persuasive across digital platforms. HubSpot contributor Erica Santiago has published an article featuring useful tips to create budget-friendly promotion video content. She says, “Like many consumers, I spend an obscene amount of hours scrolling through videos on apps like TikTok and Instagram. The most persuasive promo videos I’ve come across are compelling enough to stop my... [...]

Creating good YouTube content is crucial for capturing viewer attention and building a loyal audience. High-quality videos enhance engagement, boost channel growth, and establish a strong online presence. Search Engine Journal contributor Ben Steele has published an article explaining why making a good YouTube video is hard and four tips to create quality YouTube content. He says, “Good videos on YouTube must begin with knowledge of your audience, passion for and knowledge of your subject matter, and love of the craft of video production. That might sound a little wishy-washy but it’s... [...]

Video plays a pivotal role in content marketing by capturing attention and driving engagement through visually compelling storytelling. It enhances brand visibility, fosters emotional connections, and effectively conveys complex messages in an easily digestible format. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 10 reasons why no one is watching your video content. She says, “Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One Is Watching Your Videos 1) They’re too long. It seems like we’re past... [...]

This is a reminder for the CMI webinar to be held on January 22, 2024. Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences effectively. As we enter 2025, it’s time to kick your short-form video strategy into gear and make the most of the year. Content Marketing Institute is hosting a webinar... [...]

Explainer videos simplify complex ideas through engaging visuals and clear narration, making information easy to understand. They are powerful tools for marketing, education, and brand storytelling. HubSpot contributor Cassie Wilson has published an article answering the question ‘How Much Does an Explainer Video Actually Cost?’. She says, “During the pandemic, I learned that to keep my students’ attention, I needed to create short, engaging explainer videos. That meant drilling down and sharing only the most important concepts related to my topics. I hear you asking: Can you... [...]

Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences effectively. As we enter 2025, it’s time to kick your short-form video strategy into gear and make the most of the year. Content Marketing Institute is hosting a webinar ‘Convert Like A Pro: Short-Form Video Content Strategies for Modern... [...]

Viral marketing videos are short, engaging clips designed to spread rapidly across social media, leveraging emotional appeal, humor, or shock value to maximize audience reach. They encourage sharing and word-of-mouth promotion, making them a powerful tool for brand awareness. HubSpot contributor Erica Santiago has published an article featuring nine of her favorite viral marketing videos. She says, “Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget video since more and more consumers are... [...]

LinkedIn Video is a powerful tool for professionals to share insights, showcase expertise, and connect with a global audience. It drives engagement, builds credibility, and fosters meaningful networking opportunities in the business community. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Mastering LinkedIn Video: Attracting the Right Audience’ featuring Shanee Moret.     This episode covers the following: Why Marketers Should Explore LinkedIn... [...]