In 2025, video marketing is essential for engagement, brand visibility, and conversions. With short-form content and AI-driven personalization, it remains a key driver of digital success. Content Marketing Institute has published an article featuring must-know video strategies and tips for 2025. The CMI team says, “It’s good writing advice and the perfect mantra for expanding video content in your marketing lineup. An even better reason? Eighty-three percent of consumers want to see more videos from brands in 2025. “Video is memorable,” says Brittany Du Bois, content marketing manager... [...]

In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions. HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads. She says, “When done right, there are a handful of perks to in-stream advertising. To find out exactly what the benefits are, I asked video marketing experts for their insights. Ad Sequencing According to Maria Harrison, the President and Co-Founder of Bullseye... [...]

https://www.imnewswatch.com/wp-admin/post-newVideo%20marketing%20in%202025%20prioritizes%20AI-driven%20personalization,%20short-form%20content,%20and%20interactive%20experiences.%20Brands%20leveraging%20immersive%20storytelling%20and%20SEO-optimized%20videos%20will%20dominate%20audience%20engagement..php HubSpot has published an article 45 video marketing statistics for 2025. Precious Oboidhe  says, “Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships... [...]

Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025. She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization. 1. Analyze your current videos Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward. Review all published videos to: Assess performance metrics, such as views, watch time, likes, comments, and shares. Identify videos that have performed well and analyze what elements... [...]

Video marketing boosts engagement, enhances brand storytelling, and increases conversion rates by capturing audience attention effectively. It also improves SEO, as search engines prioritize video content, driving more traffic to websites. Search Engine Journal contributor Alex Valencia has published an article featuring seven ways to leverage video in marketing. He says, “In this guide, we’re sharing some uncommon ways to use video in your marketing, plus how to get the creative juices flowing to come up with your own creative video ideas. Think Outside The Box With Your Video Marketing If... [...]

A viral video can significantly amplify marketing efforts by rapidly increasing brand awareness and audience engagement. Its widespread sharing potential boosts organic reach, enhances credibility, and drives conversions at a low cost. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘6-Step Formula to a Billion Views: Adley Kinsman Viral Video Secrets’ featuring Adley Kinsman. This episode covers the following: Why Organic Video Structure Matters Step 1: The... [...]

Promotional videos are essential for capturing audience attention, boosting engagement, and effectively conveying brand messages. They enhance marketing efforts by making content more shareable, memorable, and persuasive across digital platforms. HubSpot contributor Erica Santiago has published an article featuring useful tips to create budget-friendly promotion video content. She says, “Like many consumers, I spend an obscene amount of hours scrolling through videos on apps like TikTok and Instagram. The most persuasive promo videos I’ve come across are compelling enough to stop my... [...]

Creating good YouTube content is crucial for capturing viewer attention and building a loyal audience. High-quality videos enhance engagement, boost channel growth, and establish a strong online presence. Search Engine Journal contributor Ben Steele has published an article explaining why making a good YouTube video is hard and four tips to create quality YouTube content. He says, “Good videos on YouTube must begin with knowledge of your audience, passion for and knowledge of your subject matter, and love of the craft of video production. That might sound a little wishy-washy but it’s... [...]

Video plays a pivotal role in content marketing by capturing attention and driving engagement through visually compelling storytelling. It enhances brand visibility, fosters emotional connections, and effectively conveys complex messages in an easily digestible format. HubSpot contributor Amanda Zantal-Wiener has published an article featuring 10 reasons why no one is watching your video content. She says, “Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One Is Watching Your Videos 1) They’re too long. It seems like we’re past... [...]

This is a reminder for the CMI webinar to be held on January 22, 2024. Short-form video content, typically under 60 seconds, captivates audiences with quick, engaging visuals ideal for storytelling and brand promotion. It thrives on platforms like TikTok and Instagram Reels, driving higher engagement and virality. Short-form video has become an indispensable tool for marketers seeking to drive conversions and engage audiences effectively. As we enter 2025, it’s time to kick your short-form video strategy into gear and make the most of the year. Content Marketing Institute is hosting a webinar... [...]