Video is a key driver when it comes to marketing. With widespread video posting, Facebook and YouTube go hand in hand as far as video posting and its reach are concerned. To help marketers better understand the algorithm of video on Facebook and YouTube, the Marketing Land contributor Garrett Woods has published a comprehensive article. Woods says, “Facebook is striving to attract creators and make its video inventory more appealing to advertisers. The company recently recruited publishers like BuzzFeed, Condé Nast and Complex Networks to produce original content, while just recently... [...]
Archive for the 'Online Video Marketing' Category
The ClickZ team is hosting a webinar on ‘Video + Your Content Marketing Strategy: How to Determine If There is a Fit’ on Wednesday, May 8 at 2.00 PM ET. The ClickZ team says, “About 78% of people watch online videos every week, and 55% watch them every single day,according to HubSpot. And there’s no doubt that consumers are increasingly consuming, interacting with, and expecting video content from companies. But just because you can produce a video, should you? Many marketers scramble to output video content to meet those consumer expectations — often as if to check... [...]
If you are going to make a living on the Internet, you need to present your product offer (your own or a product you have rights to sell as an affiliate) in the right way to the right audience. People are persuaded by what they sees. To get a demonstration in front of large numbers of people, it takes an online video, and the most-visited site for people seeking videos is YouTube. Often, people visit YouTube specifically to find demonstrations. There’s a reason why YouTube is the 2nd largest search engine. You can find out any information you are seeking there, in an easily consumed form. However,... [...]
Ahrefs’ Tim Soulo has published a YouTube video ‘How to Edit YouTube Videos for High Engagement’. The video teaches some useful ways to help you edit videos for YouTube that drive high engagement and high audience retention rates. Watch the video on following page. How to Edit YouTube Videos for High Engagement Ahrefs [...]
With its rising popularity and dominance video is an essential tool to give an edge to your marketing efforts. A well-planned video with quality production can prove to be very useful in getting more sales done. HubSpot contributor Clifford Chi has shared three ways to help you speed up your video. Chi says, “If you’re a video editor, you know that one of the most common and effective transitions when creating videos is shooting a clip in slow motion, and then speeding up the ending during post-production. To show you how to do this, we’ve put together a guide that fleshes out three... [...]
Video is one of the most used tools for marketing and promotion. Almost all the business use video in some or the other form. A HubSpot research has revealed that more than 87% of the businesses use video as a marketing tool. Here are significant findings: According to 83% marketers, video plays an important role in improving their ROI From the consumers’ side: 87% of consumers want to see more video from brands in 2019 This year 88% marketers are planning to increase spend on video marketing 68% of marketers stated that short video works best for marketing. Visit the following link... [...]
Jay Baer, founder of Convince & Convert, has made available the replay of the webinar ‘7 Ways to Use Video to Supercharge Your Demand Gen’. Watch the webinar replay to learn how can use video to supercharge your demand gen (and ABM) programs. 7 Ways to Use Video to Supercharge Your Demand Gen Convince Convert [...]
Video has been an essential tool for making your marketing efforts more engaging and successful. The new long-form video is proving to be another useful format that can be optimized by the marketers. Econsultancy contributor Rebecca Sykes has shared three ways brands can get better results from their video marketing efforts. Highlighting the role of algorithms in video marketing, Sykes says, “A recent study from Pew Research Center demonstrates that YouTube has been quietly shifting its recommendation system to favour longer videos. After watching 300,000 unique videos, the pattern they... [...]
This week, Content Samurai launched 350,000+ new Storyblocks Video clips (formerly Videoblocks.com) into their app, and to celebrate, they’ve given IM NewsWatch a very special offer to share with you. Content Samurai is the first intelligent video creator that does all the hard work for you. Storyblocks is a natural fit; you can insert their clips into your videos. Today only, you can lock in a 40% discount on Content Samurai and lock in access to over 350,000 clips from the Storyblocks Video library at no additional charge. Normally, access to Storyblocks Video clips would cost you at least... [...]
Video plays a pivotal role from lead generation to increase in sales. If used in correct manner you can get outstanding results with your video marketing strategy. To help marketers create and use the videos for marketing Content Marketing Institute is hosting a webinar on ‘How to Create a 90-Day Video Content Plan’ on Wednesday, January 16 at 2.00 pm ET. The CMI team says, “Planning your video content 90 days at a time allows you to align the content with meeting business objectives while still remaining flexible enough to jump on trends and industry hot topics. Join Salma... [...]