Video is a great tool that can be used for multiple purposes when it comes to marketing and promotion. It helps you easily reach the target market and inform the prospective customers about the products and services. MarketingProfs contributor Mikita Cherkasau has shared an article highlighting how marketers can use the video to improve sales prospecting. Cherkasau says, “Marketers have been facing a drastic decrease in email open and response rates over the past decade, according to MailerMailer and SilverPop. In today’s information glut, as consumers become better at filtering marketing... [...]

Content marketing in its all forms has been helping brands and marketers achieve their goals but video is a format that is preferred by everyone. It is because of the the reach that video offers to the marketers. Entrepreneur contributor Ashish Gupta has shared six advantages of publishing the content in video format. Gupta says, “Here’s a lot more about video content and why it is being hailed as the future of content. Video Enhances Organic Traffic and Conversions Yes, it isn’t just by a small number, either. As stated by several pieces of research and studies, businesses that use video... [...]

HubSpot has put the ‘How to Use Video Marketing to Drive More Client Value’ webinar on demand. The webinar aims at helping the participants increase their client base and value. The HubSpot team says, ” In our on-demand webinar, we have video and inbound marketing experts show you how to expand your current inbound marketing retainers with video marketing services, all without skipping a beat across your existing campaigns. During this broadcast you’ll learn: Video marketing use cases and best practices How to use video marketing to drive client value How to sell video... [...]

Video remains at the heart of your marketing efforts as it helps you easily connect with your prospects and turn them into customers. With new tools and technologies, video keeps evolving. Content Marketing Institute columnist Amir Bazrafshan has shared five new rules of video marketing that you need to adopt. Bazrafshan says, “After having considered how the old model of video marketing doesn’t serve your best interests, what you need now is a clear way forward. A new model should address the shortcomings of the old model and help you get the success you should demand from your investment... [...]

Creating video content is an essential part of your marketing initiatives. But at the same time it requires quality content and creativity to build an useful and attractive video. Here creativity does not have an alternative, but when it comes to content, you can have some readily available source. You can use the content that you have already created. HubSpot columnist Ben Jacobson has shared an article talking about six types of contents that can be repurposed as video. Jacobson says, “Whether you’re turning other formats into engaging videos, or extending the reach of your production... [...]

Video has come up as an irresistible tool that helps brands mark their presence felt in the market. Online video marketing allows you to explain your products and services rightly and leads you to better sales. Blogger John Chow has shared five tips to help marketers get more customers with online video. On using video for tutorials, Chow says, “One of the MOST popular types of content online is how-to tutorials because they show you how to solve a very common problem quickly. However, for you to create a serious buzz with any type of content, it’s important you do your research. No point... [...]

Video is a great tool that allows your to deliver a personalized message to your website visitors and customers. If used rightly on the landing pages, video can magically improve your conversion rates. Business 2 Community Joydeep Bhattacharya has shared a 4-step guide to using videos on a landing page. Bhattacharya says, “Landing page videos can improve the trust factor of your website, its credibility, and provide a brief understanding of the content – all in one fell swoop. Follow the below essentials to craft a perfect landing page video. 1- Determine the Outcome When you’re creating... [...]

AdWeek is hosting a webinar on ‘Create Social Video Ads That People Actually Want to Watch: The Key to Reaching Gen Z and Millennials’ on Wednesday, August 8 at 1.00 pm EDT. The AdWeek team says, “It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. They must understand how their audiences are embracing digital video destinations like YouTube, Facebook and Instagram, and tailor their content—and the delivery of that content—to... [...]

AdWeek is hosting a webinar on ‘Create Social Video Ads That People Actually Want to Watch: The Key to Reaching Gen Z and Millennials’ on Wednesday, August 8 at 1.00 pm EDT. The AdWeek team says, “It’s no secret that Gen Z and Millennial audiences overwhelmingly turn to social video for content. But to make the strongest impact, marketers need to get smarter with the video they’re delivering. They must understand how their audiences are embracing digital video destinations like YouTube, Facebook and Instagram, and tailor their content—and the delivery of that content—to... [...]

Video creation is a challenging process as you need to make it such so that your video works for you in an effective manner and leads your business to more conversions. Marketing Land contributor Jacob Baadsgaard has shared eight questions that will lead you to create better video for your business. Baadsgaard says, “After all, can you really afford to invest hundreds or thousands of dollars in a video ad that doesn’t produce good results? Fortunately, if you’re thinking about making video ads, there are a few simple questions you can ask yourself that will save you from making some... [...]