Today is the era of video when it comes to branding and marketing. And for creating best performing videos you need to make them appealing. Salma Jafri has published a video featuring Nick Nimmin sharing some useful tips on creating visually appealing videos. Jafri says, “One of the best ways to build a brand that stands out from the crowd is to look and sound different from everyone else. But what are some proven ways that will make your brand stand out in a good way? In today’s show I have a very special guest – Nick Nimmin – who’s going to show you how to build a visual brand... [...]
Archive for the 'Online Video Marketing' Category
Video plays a pivotal role from lead generation to increase in sales. If used in correct manner you can get outstanding results with your video marketing strategy. To help marketers create and use the videos for marketing Content Marketing Institute is hosting a webinar on ‘How to Create a 90-Day Video Content Plan’ on Wednesday, January 16 at 2.00 pm ET. The CMI team says, “Planning your video content 90 days at a time allows you to align the content with meeting business objectives while still remaining flexible enough to jump on trends and industry hot topics. Join Salma Jafri... [...]
Video plays an important role in giving an edge to your marketing campaign. It helps you get more conversions as compared to other tools. Content Marketing Institute columnist Amanda Subler has shared some useful tips to eliminate the boredom from your marketing videos and achieve your sales targets. Subler says, “Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? As we are working through these issues... [...]
Video is an essential element in your marketing mix. It helps you let your prospects and customers explore ins and outs of the products you offer. Entrepreneur contributor Anna Johansson has shared five tactics to help marketers create social media-friendly videos that can generate more sales. Johansson says, “In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos: 1. Speak directly to your audience. The message or story is the most important element of an effective video campaign. According to Paul Xavier, a commercial... [...]
Video has turned out to be one of the most popular marketing tools. It helps you easily connect with the audience and effectively communicate the message to them. Entrepreneur contributor Dmitry Dragilev has shared four ways to help marketers improve their marketing with video tools. Dragilev says, “Here’s how you can use video to attract and convert more customers. Using video to raise awareness. Connecting with new customers is probably the most natural way to use video in your marketing funnel. From ads to how-to’s to expert interview and conference recordings, video can... [...]
Video is an integral part of today’s marketing strategies and after the Stories wave it has become even more stronger and dominant. Creating the video content that can help you capture the attention of your prospects is a challenge and to deal with it Entrepreneur contributor Anna Johansson has shared five ways. Johansson says, “It’s not enough to just create a pretty video with 4k cameras. In modern marketing, you need video that sells. Here are five specific actions you can take to create compelling marketing videos: 1. Speak directly to your audience. The message or story is... [...]
Mobile has turned out to be the ultimate way to reach out millions of people. And one of the most engaging thing that the mobile users find is watching videos. By creating and publishing your marketing campaigns over the mobile you can secure more sales online. AdWeek team has published five tips to help brands create effective mobile video campaigns in the year 2019. On measuring the right statistics, the AdWeek team says, “The aim of every single advertising campaign will be to drive sales, increase visits to a store or make the target audience engage with the brand in a certain way. So... [...]
Video has been an integral part of our marketing strategies and it helps us achieve better ROI by establishing close connection with the audience. Today video rules the party on all the social media platforms in the form of Stories. Entrepreneur magazine contributor Syed Balkhi has shared five video marketing trends for the year 2019. Balkhi says, “Video is arguably the most entertaining and addicting form of content online. In fact, according to Google, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But video... [...]
YouTube is a great platform to publish your videos and improve your branding efforts. By correctly understanding this platform’s algorithms you can effectively plan and execute your video marketing strategy. HubSpot’s Clifford Chi has shared an update to the company’s ‘Guide to YouTube’s Updates & Changes’. Chi says, “YouTube’s algorithm serves the most relevant, personalized videos to their users on five different sections of their platform: search, home, suggested videos, trending, and subscriptions. By helping users find the videos they’re most... [...]
Opt-in marketing, as we know it, is a form of marketing with permission. Here you take the consent of the subscriber for future communications. The new wave that could survive here is opt-in video marketing. Still we need some time to find out how impactful it could be. Forbes contributor Paul Talbot has shared an article talking about the implications of opt-in video marketing. Talking about the future of this form of marketing, Talbot says, “It may indeed be huge if the perception of value shifts and the potential quality of the audience is recognized. Favorable campaign results can quickly... [...]