Simon Crofts says, “So you already have your content. Hopefully it was well researched and will have an amazing effect on your audience when they see it. But you aren’t happy just to wait for some magical social or viral result though, you want to give it a push, get it out there and see results now. Paid for placement is probably the way to go for this and in this short article I will introduce you to one of the options, which happens to be one of my favourites: pre-roll on YouTube. You might be thinking “I always skip those” but you might be surprised to hear that the view rate can... [...]

Martin Beck says, “Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now. And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the tipping point last December, according to social analytics company Socialbakers. Now the same trend is hitting Twitter, albeit at a smaller scale. Recent data from Socialbakers shows that brands will soon be sharing more native video on Twitter than YouTube content.... [...]

Michael Litt says, “I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life, possibly even in the last few hours. When we talk to other people, we watch their body language — how they hold their arms, where their eyes focus, how they use their hands — to look for indications of how interested they are in the conversation. Believe it or not, the people you talk to watch you for the same things! When it comes to B2B sales and marketing, more often than not, our conversations don’t happen face-to-face.... [...]

Martin Beck says, “Live-streaming app Periscope no longer plays favorites in the landscape-or-portrait video argument. Today the Twitter-owned network updated its iOS and Android apps to support shooting video in landscape mode, giving broadcasters the ability to capture wider vistas. People launching Periscope streams can now shoot with their phones upright or on their side. And viewers can watch in portrait mode or adjust to match the broadcaster’s orientation. “Either way, you’ll never need to tilt your head to watch sideways video,” the company noted in a blog post“. Periscope... [...]

Greg Sterling says, “Snapchat has joined an exclusive club: 4 billion video views daily. The social media messaging app is showing strong momentum, doubling its daily video views in three months. The milestone was reported first this week by the International Business Times and confirmed Thursday by the Los Angeles Times. The total daily views puts Snapchat in Facebook’s territory. Facebook reported in April that video on Facebook was getting more than 4 billion views a day. Facebook’s stat has drawn criticism from the video creators because Facebook counts a view after someone watches... [...]

Adam Toren says, “Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections drive brand loyalty. It has been scientifically proven that emotional connections build loyalty and influence purchasing decisions. Psychology Today reported that functional magnetic resonance imaging, or fMRI, neuro-imagery showed areas of the brain light up in scans... [...]

Simon Crofts says, “Just 15 Years ago we only had to make a film the client enjoyed and give them a VHS copy and all was well. Times have changed and savvy media commissioners are looking for tangible returns for their spend on video. Video strategy is a big subject and the Video Marketing Strategy Training course I run for Econsultancy takes a full day to cover all the elements at a high level. Clearly I can’t give you all the answers in a short blog post. What I can do is give you some pointers to get you thinking about the right things and asking the right questions when commissioning... [...]

Neil James says, “In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis. Unfortunately, in lieu of doing the necessary measurement work, lots of marketers are taking the easy way out by relying on “vanity” metrics. This laziness is particularly evident in the digital space where over-simplified, easily digestible... [...]

Lindsay Kolowich says, “It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat. Nowadays, the play button is becoming “the most compelling call-to-action on the web,” to borrow the words from business leader Andrew Angus. In fact, research has found that using the word “video” in an email subject line boosts... [...]

Carly Stec says, “In marketing, there are many instances in which the written word simply won’t cut it. For times like these, we often call upon video content to convey our intended message. With 82% of B2B marketers experiencing success with video marketing initiatives, according to a recent report from Demand Metric, there’s certainly no denying the compelling nature of the play button. However, when it comes to video, what does “success” really mean? And what metrics should marketers be keeping tabs on to determine the performance of a video? Beyond views —... [...]