Andrea Francis says, “Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors’ attention. When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web. Minds were blown, hats were taken off, people applauded. Life was good. But pretty soon, infographics saturated the web and they were no longer as sparkly, shiny, or... [...]

Most famous online marketing names don’t want you digging too much into their backgrounds for fear of some of the things you might find. Not Alex Jeffreys. He openly says he started online from way below the poverty line. He’s proud of what he has accomplished. From wherever you are starting, he can help you. He started from scratch, so he knows what it’s like. In fact, since becoming a successful online marketer, he has helped many people reach online success. If you google his name, the search engines are filled with unsolicited testimonials from people whose lives he helped change. Jeffreys... [...]

Martin Beck says, “Vine has updated its iOS app to to set its search results in motion. Now people who search within Twitter’s six-second video network will be served … Vines. Previously, results were limited to Vine accounts and hashtags; users had to tap through to a tag or a person to get to Vine content. After the update, when people visit the Explore tab and tap in a search query, they will see a selection of most popular and recent Vines below the sections for accounts and hashtags. There’s a toggle to switch between top and recent posts, giving people options for exploring.... [...]

Ginny Marvin says, “You may recall that on the most recent earnings call with analysts, Google CFO Patrick Pichette said that Google’s declining ad click costs, have not been caused by mobile, as many have assumed, but by YouTube. This week, VP of search ads, Jerry Dischler, told the audience at SMX Advanced in Seattle, that YouTube has been the cause of declining CPCs not just in the past quarter, but this whole time — CPCs started heading south in Q4 2011. Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year... [...]

Olivia Dello Buono says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a... [...]

Martin Beck says, “Online video is … so hot right now. And with apologies to Ben Stiller and the Zoolander crew, it’s not likely to cool off anytime soon. The metrics are staggering: Facebook regularly touts its 4 billion daily views, Snapchat says it now serves 2 billion views a day and YouTube checks in with hundreds of millions of hours watched daily. Head-spinning numbers, but that’s not the complicated part for marketers to manage. Just about every online entity seems to be jumping into the game and each platform has unique requirements, metric measurement capabilities and sharing... [...]

Gina Broom says, “Have you got any videos on YouTube at all? If not, have you thought that you’d eventually like to get some videos up? If you answered yes to either of those questions, and you have a website, then bookmark this post, because you’re going to need it. This post builds on my last one, which was all about a video marketing funnel. For anyone who hasn’t read it, I showed how my colleague successfully generated traffic on YouTube… without any fancy video techniques or experience”. Get More Traffic From YouTube: 5 Steps for Adding Links to Your Videos Mark... [...]

Amy Gesenhues says, “What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last month, the Media Rating Council and IAB both defined a video ad as viewable as long as 50 percent of an ad’s pixels are visible for a minimum of two-seconds. But, do any of these metrics matter if a video fails to achieve true engagement with the viewer? “Our consumers are increasingly viewing videos across their screen of choice, so we’re always looking for effective ways to engage with them during that experience,” says Taco Bell’s... [...]

Isaiah Jackson says, “We don’t need to sell you on the power of using video in your digital marketing strategy. The proof is in the numbers: ⅓ of all online activity is spent watching videos 75% of people visit a marketer’s website after watching a video Website visitors are 64% more likely to buy a product online after watching a video Click-thru rates increase 2-3 times when video is included in an email (Thanks, Digital Sherpa!) So when we caught wind that our friends at Wistia were hosting their 2nd annual video marketing conference (the aptly named WistiaFest), we sent a few... [...]

Gary Lipko says, “Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot. In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to increase their spend. At the end of 2013, that 93% was corroborated by another source, and a year later, MarketingProfs and Content Marketing Institute found that 76% of B2B content marketers were using video, and that it was highly effective for them. Then, on the eve of 2015,... [...]