Matt Byrom says, “It’s no secret that video marketing has exploded in a BIG way. Experts reckon that video now accounts for at least half of all internet traffic, and there are suggestions that by 2018, that will have soared to a phenomenal 79 percent. And, with 93 percent of marketers using video for online marketing, sales and communication, it’s clearly a tactic that the industry is putting a lot of faith in. But does it work? As someone who lives and breathes video marketing, I strongly believe that it does…but, despite the availability of industry benchmarks... [...]

Simon Crafts says, “Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating. As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising. As most of us are aware, the B2B audience can be made up of the same mixed demographic as a lot of B2C audiences. And in fact the sometimes-more-mundane subject matter associated with B2B can take more creativity to engage... [...]

Tyler Lessard says, “We marketers love our trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on. But few trends had as big a 2015 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council. And for good reason. Video is great for engaging audiences and getting their attention in a crowded market. A year ago, I wrote that 2015 will be the year of video marketing, and that certainly turned out to be true: The play button has become the... [...]

Anna Johansson says, “In 2015, the content marketing industry took enormous steps forward. It’s no longer just large businesses and corporations who are investing in content, but small business are now joining the party. However, as we reflect on the state of the digital marketing industry, it becomes apparent that one piece of the puzzle is seriously underutilized: video marketing. This is unfortunate since corporate videos offer some of the highest returns for your marketing dollars. The Value of Video Marketing Put simply, search engines, social media, and internet consumers have a... [...]

Nicola Kenyon says, “Video marketing is so prevalent that by 2016, 74% of all internet traffic will be in the form of a video.   The reason videos are so popular is because it’s far easier to consume content by watching an engaging video rather than trying to read about it. But what do your video marketing efforts look like? Have you dabbled in a bit of video creation but failed to get any results? It’s quite possible that you are making one – if not all – of these video marketing mistakes. And for more on this topic, book yourself onto Econsultancy’s Video... [...]

Matt Aunger says, “If you find yourself intimidated by the concept of creating video content, you’re not alone. Every minute of the day, YouTube users alone upload 72 hours of new video content, not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia. With all that noise, making your video stand out, increasing engagement and finding ways to add value is a mammoth task; which makes doing it right even sweeter. Fortunately, there are tons of great blueprints for creating valuable, meaningful video content. I’ve taken a closer look at some of these strategies and have condensed... [...]

Geoff Weiss says, “There’s no doubt that online video viewership is exploding across popular platforms like Facebook, which reported 8 billion daily views in its latest earnings call, and Snapchat, which confirmed yesterday that it sees 6 billion video views every day. And if these astronomic figures aren’t staggering enough on their own right, the speed at which they’re growing is more impressive still. For instance, Snapchat was reporting 4 billion daily views just last September, whereas Facebook said it had 4 billion views in April — meaning views jumped 50 percent in a matter... [...]

Jack Simpson says, “On Tuesday I ventured into Google’s London office to hear a number of talks aboutonline video and its increasing importance as a digital marketing tool (while stuffing my face with sushi). One of the talks was from Digby Lewis, Buzzfeed’s director of brand strategy for Europe, in which he discussed ‘the art and science of social video’, i.e. what influences the publisher’s video content strategy and the reasons for its success. He also showed us the first Gif of the day, which went down a storm with us because we happen to be massive fans of those at Econsultancy“. Buzzfeed:... [...]

Ayaz Nanji says, “Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol. The report was based on data from an annual survey of nearly 300 brands, agencies, and publishers. Nine in ten ad buyers say they are are shifting spend from linear TV to digital channels, with 10% of television budgets being reallocated on average. Some 88% of marketers who are moving TV dollars toward digital channels say they are shifting that ad spend to some form of video, such as desktop, mobile, or over-the-top (OTT)“. The... [...]

Kate Supino says, “Video is quickly outpacing still imagery in online content. Following on the heels of YouTube’s success, the exponential growth of companies like Vimeo, Camtasia, and Movavi demonstrates the public’s voracious appetite for an online multimedia experience. Find out why video has surpassed all other media in the marketing world, how your business can benefit from its successes and which professionals you should hire to make it happen. What Was Wrong With Still Images? There’s nothing inherently wrong with using still images to help convey your company’s message,... [...]