Ginny Marvin says, “A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable. To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product... [...]

Michael Litt says, “If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started? I’ve seen businesses large and small stall their efforts before they even got off the ground simply because they didn’t know what the first step should be in building a video marketing strategy. Let’s remove the guesswork from the equation... [...]

Gina Broom says, “Everywhere you look right now you can see the virtual cries that “THIS IS THE YEAR OF VIDEO MARKETING!” In fact, as I browsed the internet, researching this topic, I saw that claim absolutely everywhere. The video phenomenon is a huge hype all over the internet, and it’s intimidating. Many marketers think of video as a quicksand pit designed to swallow time effort and money for little reward — especially as they don’t feel qualified to make something that could compete in the world of”. The Video Marketing Funnel: Proof it Works and 5 Easy Steps... [...]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the“. 3 Ways to Optimize Your Video Content for Mobile John Chow’s Blog  [...]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and video is formatted to fit my screen. If I have trouble engaging with the content, I’ll skim over to another website. It’s that simple! In this post, I want to discuss video content and marketing because it’s important your content is optimized... [...]

Christopher Ratcliff says, “Kate Dale is the head of brand and digital strategy at Sport England and was responsible for leading its phenomenally successful #ThisGirlCan campaign. Today at our brand new Video Masterclass event, a conference brought to you by Econsultancy and Marketing Week, Kate Dale spoke about the campaign and how it achieved genuine engagement. Sport England’s campaign soft launched in October 2014, with a prime-time national TV campaign launching in January 2015“. Seven video marketing lessons learnt from #ThisGirlCan ‘Econsultancy’ Blog  [...]

Greg Ball says, “In our the first article in this series, we discussed the different types of videos that can help improve your company’s profitability.  We talked about the importance of “moving the needle” in the right direction with the use of your company’s funds. Among the different types of videos that can help produce an excellent return on your investment, we discussed testimonial videos and demonstration videos. There are other types of videos that when properly produced, can also make a significant contribution towards improving your bottom line. Social Media Videos Today,... [...]

Patricio Robles says, “I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps. In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant at Instagram and Vine guides. However as the apps have gone through many updates over the past 12 months, I thought I’d share with you some more practical, technical advice that has come to light. Hopefully this should help you make the most out of... [...]

Patricio Robles says, “Advertisers have embraced video ads and many are pouring more and more of their digital budgets into them, but it turns out that they suffer from the same viewability problem that has plagued their display ad cousins. That’s according to a newly-published study conducted by one of the biggest ad companies, Google, which says that 46% of desktop and mobile video ads it serves outside of YouTube never had the chance to be seen. Of the unviewed ads, 76% never appeared on screen and the other 24% didn’t meet the Media Rating Council’s standard for viewability,... [...]

Derek Newton says, “Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends in online communications have flared up and faded away while online video has slowly built an audience and boosted its infrastructure. The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong. At the very least, it won’t be as good as it needs to be so it can easily stand out from the rest“.  4... [...]