James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape. In a recent CMI / Marketing Profs study, 76% of B2B marketers said that they plan to use video as a content marketing tactic in 2015. Creating video and hosting it on your company site or sending it out on social media is a way to show that your brand... [...]

Ayaz Nanji says, “Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen. More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found. Some 71% of households that subscribe to streaming video services are white, 12% are Hispanic, 10% are black, and 5% are Asian-American, according to Nielsen. Below, additional findings from Nielsen’s NPM panel and SVOD market break. Over one-third (35.2%)... [...]

Martin Beck says, “One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received by the audience. Sure the audience is enormous — Facebook says videos get more than 3 billion views daily — but the social network counts as a view a person’s pause on a video for at least three seconds. How much of your marketing message can get through in three seconds? Plenty, according to a Facebook-commissioned study by Nielsen. The study found lift in ad recall, brand awareness and purchase consideration even... [...]

Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion. Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear). But does that mean you can retool your 30-second TV spot for digital channels and then sit back... [...]

Amy Gesenhues says, “Turns out videos are not only winning all the buzz in digital lately, but are also directly impacting online sales according to a new report from video marketing platform Invodo. Based on video data from Invodo’s more than 100 retail clients, spanning a variety of industries, the Video Commerce Benchmarks Report found online shoppers who viewed a video were, on average, 1.6x more like to make a purchase compared to shoppers who did not view a video”. Online Shoppers 1.6X More Likely To Make Purchase After Viewing Video Marketing Land  [...]

Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion. Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear). But does that mean you can retool your 30-second TV spot for digital channels and then sit back... [...]

Monica Montesa says, “There’s no doubt about it — 2015 is the year of video content. Sure, video makes it possible to watch things like dogs walking in boots or babies laughing at ripping paper. But it’s also a huge opportunity for brands that want another way to educate and connect with their customers. According to DigitalSherpa, videos have the ability to increase your customers’ understanding of your product or service by 74 percent. So not only can branded videos capture their attention, they can also help you build relationships with your valued customers. And that’s a win in... [...]

Greg Wall says, “Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a 30 second commercial cost?” My answer: “Anywhere from $1000 to millions of dollars.” I’m not kidding. In fact, according to superbowlcommercial2015.com, Chrysler’s “Imported from Detroit” commercial in 2011 for the Super Bowl... [...]

Dane Atkinson says, “As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multi-million dollar TV budgets, video-based marketing is now a much more level playing field, allowing even the smallest companies to compete. But there’s still a bottom line and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results. Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s... [...]

Peter Kafka says, “Peter Chernin helped build some of the most important properties on your TV guide. Now he’s trying to do the same for stuff you’ll watch on your browser and on your phone. “It’s going to be a golden age for video distribution,” Chernin told us at last month’sCode/Media conference. Chernin, who helped News Corp. turn into the TV powerhouse it is today (though that business is now called 21st Century Fox) figures he’ll be able to benefit from the new era in a few ways: He makes movies and TV shows, and now he’ll have more places to show and sell that stuff. And... [...]