Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. Furthermore, the Video Commerce Benchmarks Report for Q2 2014 reveals that the majority of video viewers (67 percent) watch videos to 80 percent completion. This shows that online shoppers are typically watching the portion of videos that... [...]

Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a product. Steve Benn and Simon Greenhalgh have updated their popular Total Video Takeover training to give you the best, tested techniques for getting your videos to rank. They have eliminated the techniques from the first editio9n that are no longer... [...]

Ginny Marvin says, “Online display advertising had a strong showing in the second quarter of 2014. The sector grew 6.2 percent in Q2, outperforming the overall U.S. ad market according to a new report from Kantar Media. Total U.S. advertising expenditures increased just 0.7% in the second quarter of 2014 to $35.6 billion. Kantar points to budget increases by financial, retail and local service marketers as the drivers of online display’s strong performance. For the first six months of the year, online display grew 9.7 percent year-over-year, compared to the overall market which had growth... [...]

Ginny Marvin says, “Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time. “There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within the content experience rather than being shoved off in a sidebar or banner,” said Scott Button, Founder and CEO at Unruly. Button adds, “Facebook premium video ads are set to shake up the video ecosystem and Unruly is now providing advertisers with... [...]

This new software is the second-biggest announcement of yesterday. Too bad Apple got in the way with its multiple announcements. But for marketers, PressPlay may be the more important announcement, despite all the hype around the new Apple consumer hardware and services. If you are looking for a flexible, powerful video player solution, PressPlay is the place to look. The creators, Mark Thompson and Matt Callen, learned from all the popular player solutions previously available, They made their new player superior to all of them. Here are some of the things you will see in PressPlay • A Page... [...]

In the movie “The Graduate”, the one word for successful businesses of the future was “plastics”. For online marketers today, the one word is “Video”. Online video can get opt-ins, hold attention during a presentation, drive viral traffic and bring in sales like nothing else. Increasingly, sites without video are dropping in rankings. Take a look at the first page of Google for your keyword. How many of the top 10 have videos on the page? If you look at the top selling products on Clickbank; it’s the same. Most of them have video on their sales page. For... [...]

Seth Fiegerman says, “Facebook is quickly transforming into FaceTube. Facebook revealed on Sunday that its users have viewed an average of 1 billion videos each day on the social network since June. Roughly two-thirds of those views are happening on mobile. “The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about,” Fidji Simo, Facebook’s project management director for video, wrote in a blog post. “And more people than ever before are seeing, sharing and expressing themselves with video on... [...]

Amy Gesenhues says, “Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, earning a ten percent conversion rate. Twitter was the least effective platform for the front-end of a campaign, instead offering more value during the middle of the sales funnel”. Study: YouTube... [...]

Mark Thompson and Matt Callen are continuing their free training, on the way to launching a new product later this week. If you haven’t already seen their prior training, you can see the first video here: Free VSL Training Video. and the second video here: Video Sales Page Training #2 For their third training activity, they decided to make it live, rather than pre-recorded. It happens Monday night, at 8 PM EDT: Live training for Video Sales Pages. On this live training call they will share their expertise on: • 10-Step “No Fail VSL” Formula (they will go in depth, more... [...]

Mark Thompson and Matt Callen just released Video Sales Page Training #2 in their training series on creating and using video on sales pages, squeeze pages and more. If you missed video 1, it is still available on the same page as video 2. In this new 16 minute training video, Thompson and Callen reveal more secrets of using video in a profitable online business. For example: • How to save big money on hosting for videos, without giving up all the functionality of premium video hosting services like Wistia • How to boost conversions by 400% using video • How to turn boring old... [...]