Jim Nail says, “The press coverage of my report “Making Sense of New Video Consumption Behaviors” — and especially the number they highlighted that 46% of the “core” TV audience watches linear TV in a typical month — raised a lot of questions (and skepticism!) on the Research Wonks list serve. I figure if they had those questions, others might, too, so here is the response I posted there: “The media always looks for the headline-grabbing, shocking, number and the 46% watch linear certainly qualifies. I used this number in passing to set up the report... [...]

Alex Debelov says, “Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator. Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign. Here are five ways to maximize a video initiative in order to make your video advertisement... [...]

Lauren Orsini says, “Video posts per person have increased 75% globally, 94% in the United States since the last year, Facebook reports. In a Thursday post on itss media blog, the social network revealed that Facebook has averaged more than 1 billion video views every day since June 2014, and in the United States, 50% of returning visitors watch at least one video daily. It’s a spike that has at least one analytics company proclaiming that Facebook is now bigger for video than YouTube, at least when it comes to official accounts. According to Socialbakers, brands posted 20,000 more videos... [...]

Martin Beck says, “By now there’s no doubt that Facebook is a major player in the online video world. Every day Facebook users watch more than a billion clips on the social network. There’s evidence that Facebook is closing in on YouTube as the No. 1 place for marketers to post their videos. In October, comScore reported that on desktop Facebook has surpassed Google’s platform in monthly video views. Today, Facebook added a bit more evidence, reporting a 75% increase since last year in the number of videos being uploaded on its network. That figure is higher in the United States, 94%,... [...]

Ginny Marvin says, “Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker’s customers using its VideoCommerce product which powers product video distribution and analytics for e-commerce firms. The survey included large retailers Best Buy, Newegg, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent for customers that watch video on a product page. The remaining 43 percent reported no... [...]

Amy Schatz says, “Federal regulators released new proposed rules Friday designed to make it easier for online video providers to get access to must-have channels, a change which ultimately could provide some relief for consumers tired of high cable bills. The agency proposed broadening the current definition for what constitutes a pay-TV provider — in technical jargon, a “multichannel video programming distributor” — to also cover online video distributors. The change would help companies like Dish Network, Verizon Communications, Sony and other companies hoping to launch a pay-TV... [...]

Barry Schwartz says, “Facebook is launching their own version of YouTube’s playlists, TechCrunch reports. Facebook now has a video tab available to all businesses that let them choose a selected video to be shown in the extra-large format with a live comment feed on their Facebook page. ABC News has this happening on their Facebook video page right now. Below the featured video is a playlist of other videos available to users to watch online”. Facebook To Launch YouTube-Like Playlists Marketing Land  [...]

Tyler Lessard says, ““Show the readers everything, tell them nothing.”  —Ernest Hemingway Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it’s much easier said than done. Fortunately, today’s marketers are using video to put the emphasis on showing. Video is the perfect format for quickly grabbing busy audiences’ attention. It enables strong storytelling in a short but memorable format that viewers... [...]

Amy Gesenhues says, “Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass. SocialBakers evaluated 20,000 Facebook pages belonging to brands, media outlets, celebrities and entertainment companies to determine how content marketers are implementing video content on the social media site”. More Brands Uploading Video Directly To Facebook... [...]

Martin Beck says, “Instagram’s surge past Twitter in active users — 300 million to 284 million — was big news last week, even sparking discussion about whether Instagram could eventually unseat Twitter as the top social news service. That’s a battle that won’t be settled soon, but this week social analytics firm Socialbakers chimed in with a reminder to marketers that in terms of engagement Instagram is already blowing Twitter away. Socialbakers compared the top 25 brands in Instagram engagement with the top 25 on Twitter and found per post engagement rates nearly 50 times higher... [...]