The concept of marketing personalization starts by addressing the customers by their names in the email you send and it moves on to finding out their needs and trying to address them. Personalization is one of the best ways to closely connect with the customers and increase your sales. The Convince & Convert contributor Ann Smarty has shared five ways to improve sales, customer loyalty and engagement with marketing personalization. Smarty says, “Personalized marketing is a whole lot more than simply using customers’ first names in emails. In fact, it is a strategy that can be integrated... [...]

Involving your audience and making them pay attention to what you are publishing online is a way to improve the effectiveness of your marketing campaigns and achieve desired output. Marketing Land contributor Rakhi Patel has shared three ways to use personalized data for creating engaging experience for your audience. Patel says, “A successful audience management strategy requires fresh, emotionally engaging content. Brands can do this by moving away from traditional segments and toward real-time, individualized data to elevate the digital experience. Here are three audience management strategies... [...]

Social media marketing is an unavoidable set of tool that helps you enhance your business presence. But to reach out more people closely you need to personally stay in touch with them. Buffer contributor Ash Read has shared some useful tips on achieving social media marketing success with personalization. Read says, “Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research, 80 percent of consumers are... [...]

Personalization plays an important role in marketing. It leads you to better connect with the consumers and get desired results. Marketing Land contributor Robin Kurzer has shared five tips to help marketers build a personalized marketing experience. Kurzer says, “A majority of consumers — 75 percent — said they find personalized brand experiences at least somewhat creepy, with 22 percent opting to look for other less-creepy brands and 9 percent saying they’d leave a negative review, according to an InMoment 2018 CX Trends Report (free with registration) released earlier this year. Andrew... [...]

Personalisation is an important aspect of marketing that leads to customer satisfaction by the way of crafting personalized marketing messages. Econsultancy columnist Nikki Gilliland ha shared twelve statistics that prove the importance of personalisation. Gilliland says, “A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how... [...]

Personalization helps you improve the customers response and boosts your marketing revenue. You can personalize your marketing efforts in all the forms you might be using. Econsultancy columnist Nikki Gilliland has shared seven useful facts about the importance of personalization in marketing. Gilliland says, “Pure360’s research suggests that that basic personalisation fails to engage consumers in any real way. Just 8% of survey respondents said that they would be encouraged to engage with a retail brand if they addressed them by their first name. Similarly, only 7% said they would... [...]

Personalisation is the key to achieving more customers and gaining their trust. Intelligent personalisation enables brands to send across irresistible offers in a personalized manner. Econsultancy contributor Cara Wilson has shared seven principles of intelligent personalisation. Wilson says, “Personalisation is an investment in creating better customer experiences. Keeping this at the forefront of activity will ensure brands are delivering real value to customers. It just so happens that increased revenue is a by-product of this activity. What makes personalisation intelligent? Here are... [...]

Eagle Eye, a SaaS technology company, has published a free whitepaper titled “Personalisation; Beyond a Name”. It is intended to help marketers create connected customer experiences. About the whitepaper: It’s no secret that we are all individuals with different thoughts, interests, habits and preferences. While our diverse make-up keeps things interesting, it poses a real stumbling block for businesses; if customers are all different, how can we possibly appeal to everyone? How can we deploy offers and campaigns to increase our market share and effectively drive spend and frequency?... [...]

Giving a personal touch matters a lot in marketing and advertising. It helps you connect with the customers and communicate your message effectively. Econsultancy columnist Nikki Gilliland has shared three effective personalized ad campaigns from Argos, 20th Century Fox & Microsoft. Gilliland says, “We’re used to seeing elements of personalisation in brand communication. An email saying happy birthday, for instance, or a targeted ad promoting something you were just eyeing up online. But what about an advert featuring your face or someone you know? This is the level of personalisation... [...]

An effective personalization strategy for your website can make your visitor’s experience more enriching and rewarding. Econsultancy writer Richard Jones has shared five tips to build an effective personalization strategy. Jones says, “Personalisation allows content publishers to create compelling, relevant online experiences that keep audiences on their owned channels for longer. Here I explore the key things to consider when developing your personalisation strategy. Whatever level of personalisation you want to bring to your website, it’s important to start with a personalisation... [...]