There are several marketers and businesses who manage the SEO process on their own. Doing it on your own would always bring its advantages and disadvantages. Search Engine Land contributor Correy Morris has shared six reasons why it makes sense to outsource SEO. She says, “Here are six reasons why it makes sense to outsource SEO. 1. To remove responsibilities Depending on the size and composition of your team, you may have a lot of marketing, technical, and/or content people wearing a lot of hats or having multiple responsibilities. SEO requires functions that go beyond the core aspects... [...]
Archive for the 'Search Engine Marketing' Category
Link building can be an overwhelming venture for those just starting. However, it is an essential part of SEO that all industry experts must learn. Search Engine Land is hosting a webinar ‘SEO Recon: The What, Why, and How for Building Amazing Links’ on Tuesday, August 23, 2022. The SEL team says, “In this webinar, Page One Power link-building experts are spilling their secrets on how to vet links, succeed at outreach, and which link-building strategies to keep and which to skip. You’ll walk away with information such as: Where beginners should start with link building How... [...]
A website taxonomy is a structure used for a website that organizes content in a logical manner so users can easily navigate the site and understand its purpose. It is fundamental to SEO success and how to optimize site taxonomies. Search Engine Land has published ‘Site taxonomy for SEO: A straightforward guide’ to help marketers understand the importance of site taxonomy for SEO. Jes Scholz says, “Site taxonomy is the way in which a website classifies its content. This allows the content to be organized into groups that share similar characteristics. This helps audiences to... [...]
Voice search marketing is growing with the rising number of devices. According to Statista, there will be 8 billion voice assistants in use worldwide by 2024. Search Engine Journal contributor Brian Fredrick has shared some useful tips for leveraging the power of voice search optimization. He says, “The link between good UX and improved search engine results has been well demonstrated. And the growth of voice search means designing your UX around voice interaction is becoming more important. How your brand interacts with different voice search-enabled devices can significantly determine... [...]
Blogging Wizard contributor Adam Connell has published an article featuring 98 important SEO statistics for 2022 with a focus on market share, trends, and more. He says, “The Search Engine Optimization (SEO) landscape is constantly evolving. If you want to keep ranking and driving traffic through organic search, it’s important to stay up to date with the latest industry trends and best practices. And for that, you need data. In this roundup of SEO statistics, we’ll be exploring the current state of SEO and sharing data-driven insights about: The most important SEO ranking factors Emerging... [...]
Search Engine Journal has published a new podcast episode ‘Schema Strategy – How To Get More From The SERPs’ featuring Martha van Berkel. Loren Baker says, “Do you want to get more from your SEO efforts, boost your marketing strategy, and drive more traffic? Then, you want to take a look at schema strategy. Martha van Berkel, CoFounder and CEO of Schema App, joined me on the SEJ Show to share tips on what works great with structured data and what to watch for in the future.” Schema Strategy – How To Get More From The SERPs [Podcast] Search Engine Journal [...]
Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. By getting indexed in these snippets, you can easily capture your prospects’ attention. BrightEdge contributor Andrew Riker has published an article featuring steps to optimize for featured snippets and position zero. He says, “This post includes a comprehensive overview of the different types of featured snippets and provides a step-by-step outline of how to increase your chances of appearing in the top position (along with advice about when you might... [...]
Product-led SEO is the practice of researching your product improvements from a search engine perspective. It aims at driving organic visibility by building content sections that are intimately related to your core product offering. SearchPilot contributor Will Critchlow has published an article on how to accelerate your marketing strategy with product-led SEO. He says, “There are a few key touchpoints where it makes sense to embed an SEO viewpoint into the product process: Hypothesis The first is at the very beginning when you’re exploring your product improvement ideas. There are numerous... [...]
Koozai Managing Director Sophie Roberts has published a new blog post featuring 15 common SEO questions and answers. She says, “As SEO experts we get questions every day from professionals just like you about search engine optimisation, so we thought why not pop them into a handy post. Here are some of the common questions we hear, together with our answers, based on our years of SEO agency experience. Does my business need SEO? If your business depends on getting in new leads and enquiries, then the answer is almost definitely yes. We are willing to bet that a huge chunk of your target market... [...]
Technical SEO audit helps teams understand behind-the-scenes issues that affect search engine rankings like site speed, indexing, and backlinks. Sitepoint contributor Magnus Eriksen has shared eight steps to complete a technical SEO audit. She says, “In this article, we’ll go over eight steps to help you complete a technical SEO audit, increase web traffic to your web pages, and build your confidence as an SEO specialist. When you should complete a technical SEO audit It’s important to complete technical SEO audits regularly. Some businesses use technical SEO to help improve cash flow... [...]