Semrush has published a new video ‘Track SEO Metrics and Rank Faster on Google’. The video covers the following metrics: Organic Traffic Keyword Ranking SERP visibility Click Through Rate Bounce Rate Website Authority Over Time Backlinks. Semrush [...]
Archive for the 'Search Engine Marketing' Category
Long-tail keywords are highly specific search queries that tend to have relatively low search volumes. Semrush contributor Kelly Lyons has published an article explaining long-tail keywords. She says, “Let’s quickly take a look at examples of words that don’t qualify as long-tail keywords. Here are examples of very broad “head terms” that aren’t long-tail keywords: coffee filters iced coffee marketing agency marketing expert See how these terms are short and not very specific? Those are features that keywords that aren’t long-tail terms tend to have.” Long-Tail Keywords:... [...]
An SEO SWOT analysis helps you to identify items with the biggest potential impact on growth – or the most dangerous threats. Search Engine Journal contributor Jeff Riddall has published a comprehensive article on performing an SEO SWOT analysis. He says, “The following breakdown of organizational SEO priorities assumes keyword research has already been done and is being used for the website, SERP (Search Engine Results Page), and competitive data, which will be the foundation of an effective SWOT. Keyword research alone is often deserving of its own SWOT process. Strengths One of the... [...]
Local SEO Guide contributor Will Morriss has published a comprehensive guide called ‘How to Create an SEO Strategy (non-technical version)’. It covers the following: How to Plan an SEO Strategy How to Implement an SEO Strategy How to Develop an SEO Content Strategy He says, “TL;DR – This is a high-level overview of how to create an SEO Strategy. The emphasis you should have on different aspects of SEO will vary based on the business goals, industry, and budget. However, we’ll cover some critical questions you should ask, must-haves, and other important aspects of having... [...]
Practical E-Commerce has published a new podcast episode ‘180 Marketing Founder: 4 Buckets to SEO’ featuring Jeff Oxford. Eric Bandholz says, “To Jeff Oxford, the founder of Oregon-based 180 Marketing, search engine optimization boils down to four buckets. Link-building, he stresses, is the priority. “The first [bucket] is link building from quality sites,” he told me. “You might have good content and a fast, mobile-friendly site, but you’ll likely not rank highly without backlinks.” Oxford founded 180 Marketing in 2013. Fast forward to 2022, and the firm consists of... [...]
SEO is the backbone of your business when it comes to flourishing with the help of the web. Search Engine Journal founder Loren Baker has published an article explaining how SEO works. He says, “There isn’t one golden SEO factor that outranks all the others. One of the most common answers you’ll get in SEO is, “Well, it depends…” This might be frustrating, but it’s the truth. Do links matter? Yes, but they need to make sense. Do you have to have links to rank? Probably, but not necessarily. Does content length matter? Yes, but a crappy long post won’t outrank a short, amazing... [...]
Programmatic SEO is a method that addresses the growing amount of search traffic by publishing landing pages on a large scale. SammySEO.com has published a new guide ‘Programmatic SEO: Tracking & Performance Monitoring’. Sam Partland says, “So you’ve got a shiny new programmatic build, and want to know how it’s performing. Monitoring indexation, traffic, conversions, rankings, there’s so much to look at so what should you focus on? Let’s take a look into a few things you should be monitoring, and how to go about it. Key metrics that can gauge performance The key metrics... [...]
Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable. Matt Tutt Digital Marketing has published an article explaining ethical SEO. Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others. 1 – Which... [...]
Site search functionality allows your users to search and find content on your website quickly and efficiently. While it’s similar to a regular search engine, it is exclusive to your site and works by indexing it constantly. Search Engine Journal contributor Kayle Larkin has shared on-site search best practices for SEO and user experience. She says, “Below are seven best practices to follow when adding an on-site search to your website. 1. Search Box Placement Your search bar should be easy to find. No one will scroll to the footer of your website looking for it. When someone views... [...]
Creating and executing your first SEO strategy can seem daunting and complicated. Search Engine Journal is hosting a webinar ‘Getting Started in SEO: 10 Things Every SEO Strategy Needs to Succeed’ on Wednesday, August 10, 2022, at 1.00 pm ET. The SEJ team says, “But, with the right resources, businesses of any size can see the growth they are looking for. Register now and learn the ten things every SEO campaign needs to succeed. You’ll discover: The 10 things you need to succeed with SEO. How to optimize with quality content. What a successful SEO campaign looks like. Matt... [...]