As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. Search Engine Land is hosting a webinar ‘Paid Search Tactics You Need to Maximize ROI in a Tight Economy’ on Thursday, July 21, 2022. The SEL team says, “We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Join... [...]
Archive for the 'Search Engine Marketing' Category
Digital Marketing Institute has published a new e-book ‘A Guide to SEO for Small Business’ to help small businesses grow through SEO. The DMI team says, “When you’re running a small business, you’re probably wearing lots of different hats. You’re involved in product design and development, sales, marketing, customer support … everything. Getting to grips with SEO can seem like yet another task on a very long list! You may have already heard that SEO is important for helping you win new customers online. But you might be wondering what exactly it involves and – crucially... [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]
Images play an important role in achieving higher search engine rankings for your business. With the right optimization tactics, you can do it easily. seoClarity contributor Aidan McClain has published an article highlighting three useful steps to optimize images for search. He says, “Even the highest quality images can have underlying SEO issues. Here is a three-step process to identify those issues, optimize your images, and report on progress. Step 1: Identify the Issues with Your Images The first step in image optimization is to run a crawl to locate any issue with the elements mentioned... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Semrush has published a new video ‘Ultimate SEO Checklist 2022 — How to Get #1 Rankings’ to help you achieve higher search engine rankings. The Semrush team says, “Want better SEO results? Follow this complete SEO checklist to get more #1 rankings and organic search traffic from Google. In this video, I’ll walk through 16 checks you need to attack. Each of these checks is critical for driving SEO results.” Semrush [...]
Basic knowledge of SEO best practices are table stakes for modern content marketers. SEO has evolved over the years to value quality, user-focused content above all else. Content Marketing Institute is hosting a webinar ‘Beyond Basic SEO: A Content Marketer’s 5-Step Checklist’ on Thursday, July 21, 2022, at 2.00 pm ET. The CMI team says, “Join SEO & content experts from Conductor to learn how to leverage the power of SEO by: Optimizing your team’s processes to generate higher quality content at an accelerated pace Identifying audience search intent across personas and... [...]
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
Google has published ‘Create effective Search ads’, the official guide to optimizing ads and messaging on Google Search. The Google Ads team says, “Successful marketers need to deliver the right messaging for the right moment. Better creative messages improve ad relevance and drive more qualified clicks from your Search ads. In this Search ads guide for Google Ads, you’ll learn how to create compelling responsive search ads as people search on Google.com. 1. Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads that speak... [...]
Share of search is the volume of search queries for a given brand in proportion to all of the search queries for all the brands in a category. Semrush has published ‘Share of Search: The Ultimate Guide & 3 Measurement Tools’. Alex Birkett says, “There are many metrics we marketers use to approximate ‘brand awareness.’ The problem is, all brand awareness metrics means something slightly different. What Is Market Share? Market share is the most common and high level brand awareness metric. It’s the percent of total sales in an industry generated by a particular company.... [...]