Ahrefs has published a new video titled ‘SEO Tips That Work (Even for Beginners)’. Watch this video to learn some SEO tips that work and are easy and fast to implement. Ahrefs [...]
Archive for the 'Search Engine Marketing' Category
Google ads team has published a guide called ‘Reaching the right customers on Search’ featuring the Google Ads Best Practices for reaching more of the right customers with the right message using Search automation. The Google ads team says, “The best way to achieve better business outcomes is to work in strong partnership with automation. Google Ads is built to help you spend less time managing your ads, and more time managing your business. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads. In fact, advertisers that switch from... [...]
A strong SEO strategy helps you grow your website’s traffic from organic search results. Ahrefs contributor Mateusz Makosiewicz has published an article elaborating the SEO process in a nutshell. He says, “Here are the four steps of the SEO process: 1. Get your technicals right Technical factors can impact your rankings or even prevent your site from appearing on Google’s search result pages. To rank your content, Google needs to: Find and crawl your content – You won’t rank if your content is inaccessible to Google (this may be because of a disallowed Googlebot). Index your content –... [...]
Rank Ranger has published a new podcast episode ‘Five Steps to Create a Harmonic Marketing Campaign Powered by SEO’ featuring Joseph Kahn. The Rank Ranger team says, “Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, he uses his SEO skills to create harmonic marketing roadmaps, helping his clients scale the heights of Google. He is the founder of the Atlanta-based... [...]
You can maximize your online sales by streamlining the customer journey and optimizing your site’s technical aspects. Search Engine Journal founder Loren Baker has shared five search optimization techniques to help you drive more online sales. He says, “In this article, you’ll find five essential ways you should optimize your ecommerce website for maximum exposure and ROI. Ready to get started? Scroll on. 1. Your Homepage Is Where The Heart Is Your most-trafficked page, it’s often the first thing any visitor to your website will come across. It sets the tone for your business, starts... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Good customer experience can be achieved by listening to customers and using customer feedback to develop your future business strategies. Entrepreneur magazine is hosting a webinar ‘How to Drive a Better Customer Experience in Today’s Overcrowded, Experience-Driven World’ on Thursday, June 30, 2022. The Entrepreneur team says, “In this webinar you’ll learn: 1. What customers expect from customer experience today 2. How to deliver a better customer experience at every stage of the customer journey 3. What best practices for customer experience you can implement now (and what... [...]
An SEO migration is a process of transferring search engine ranking, authority, and indexing signals to reflect a major change in your website or website URL structure. Koozai founder Ben Norman has published an ‘SEO Migration Checklist’ that helps you save traffic too. He says, “There are several stages of migrations, and SEO should be a consideration throughout. It’s often the case that SEO considerations will only be made from stage 2 onwards, but you should endeavour to be involved as soon as possible. At this stage the ideas of migrating will be up in the air, and you... [...]
iloveseo.com contributor Brian Harnish has published an article revealing 17 common SEO audit issues. He says, “Without good planning or strategic decision making, just throwing up a website could do more harm than good in the long run. 1. Lack of Keyword Research One of the most common SEO audit issues is a lack of keyword research. Without proper keyword research, it’s difficult to know which keywords to target for your website. As a result, your website may be missing out on valuable traffic from potential customers who are searching for those keywords. Identifying user intent of... [...]
MOZ contributor Amanda Jordan has published a local SEO case study ‘How We Increased Revenue with Speed Optimization’. She says, “Our client’s goal is pretty simple: take a bigger piece of the pie from the larger nationwide home cleaning franchises. Our technical audit showed that the site was very slow, so site speed is where we started. Our methodology 1. Set up staging environment with WPEngine Whether you’re using tools and plugins or choose to manually update the website for speed, you should create a staging (or test) environment. Making manual changes to the code that... [...]