If your technical SEO isn’t implemented properly, your website will never rank high on SERPS—no matter how valuable your content is because poor technical site health most often equates to a poor user experience. Conductor has published a new guide ’11 Technical SEO Strategies to Increase Organic Traffic’. The Conductor team says, “It’s time to expand your technical SEO expertise and get the help you’re after with this in-depth guide. Learn the fundamentals of technical SEO, why it’s important, and actionable tips you can use to improve your website performance and increase... [...]
Archive for the 'Search Engine Marketing' Category
MarketingProfs is hosting a webinar ‘How to Audit Your Content and Website for SEO and Lead Generation’ on Tuesday, July 19, 2022, at 2.00 pm ET. The MarketingProfs team says, “Do you know what content hooks your audience? Which specific pages make up your top 10%? And where your visitors come from? Join us on July 19 to learn how to: Find the pages which get your best results from search Uncover and track the ROI from on-page videos Check the user’s wait time of website links and CTAs (speeding up your links makes a huge difference in conversions!) Discover the adjustments... [...]
Digital Marketing Depot has published a new report titled ‘The State of Organic Marketing in 2022’. The report covers the following: Reflections on the COVID-19 pandemic and its impact on goal attainment, budget, headcount and productivity Predictions for the future of marketing from the people that do it best Information about the techniques of top marketing teams, from structure to software SEO priorities for 2022 and beyond. The State of Organic Marketing in 2022 Digital Marketing Depot [...]
The term Surround Sound Marketing was coined by HubSpot. It refers to a strategy that prioritizes being found in as many of the top-ranking pages as possible versus simply getting your own domain to rank at the top of the results. Semrush contributor Patrick Herbert has published an article defining the marketer’s roadmap to Surround Sound SEO. He says, “Research shows that prospects visit an average of three websites before making a purchase, so the idea is to be in as many places as possible. The more people see your brand on trusted websites in the consideration stage, the more likely... [...]
MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments. He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why. Inclusion in “Top stories” We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories.... [...]
Digital Marketing Depot has published ‘Site Search 101: The Most Effective Content Marketing Tool’ e-book to help marketers create quality content. The DMD team says, “Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy emphasizes SEO and overlooks the importance of search capabilities within their websites. Once you understand how people are searching on your site, and the results they achieve, you can begin to improve their website experience. So how do you deliver the right results, faster,... [...]
By taking a sophisticated, fine-tuned, and strategic approach, you can seamlessly scale an SEO program on an enterprise level. Search Engine Journal is hosting a webinar ‘How to Scale Your Enterprise SEO Program’ on Wednesday, July 20, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to discover how to decode a formula that helps you build a scalable SEO program for success. You’ll learn how to: Assess your competitive landscape. Build a scalable SEO content strategy. Create a framework to prioritize various SEO efforts (content, technical, authority-improvement, and... [...]
Keyword research is an important process in achieving higher SEO rankings. SimilarWeb has published a new report ‘The Complete Guide to Keyword Difficulty’ to strengthen keyword research process. The SimilarWeb says, “Looking to drive more organic traffic to your website? The first step is building a data-driven search strategy. Get the guide and find out how to use Similarweb’s new keyword difficulty metric to qualify keywords and make strategic decisions to grow your traffic. You’ll learn when to go after more challenging keywords and when to target low-difficulty terms... [...]
Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers improve their SEO rankings. The Semrush team says, “In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results. This process of SEO has four core pillars of success: 1. KEYWORDS Keywords are the foundation of every successful... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Zero Search Volume Keywords’ featuring Mark Williams Cook. The Rank Ranger team says, “Do you ignore zero volume keywords? If so, that could be a big mistake. That’s what I’m discussing today with a man who has 16 years of experience in SEO, having previously worked as a full time affiliate making and flipping websites. He’s currently the director of Candour, a digital agency based in Norwich in the UK. And he’s also the founder of Also Asked, a keyword research tool that served over... [...]