Search Engine Journal has published a new e-book ‘Mobile SEO: A Complete Guide’. The SEJ team says, “Practically everything you need to know about the massive opportunities in mobile search and how you can seize them to gain a competitive edge is right here. You’ll learn: The best practices for mobile optimization. WordPress plugins that make your site mobile-friendly. Why mobile and desktop rankings are different. Google’s mobile-friendly update and why it matters. Page Experience signals. What awesome examples of mobile landing pages look like.” Mobile SEO: A Complete... [...]
Archive for the 'Search Engine Marketing' Category
Search Marketing Expo team is hosting ‘SMX Master Classes: Expert-led search marketing training’ on August 16-17, 2022. The SMX team says, “Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more: Attend your choice of tactic-rich SMX Master Class — a live, expert-led, two-day deep dive into your search marketing specialty — online August 16-17 for just $199 each! These 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate... [...]
Keyword research helps you identify the right keywords that help you achieve your SEO stake. Semrush has published a new video ‘Keyword Research Tutorial: 3-Step Process’ to help you improve your keyword research process. The Semrush team says, “In this video, I’ll show you how to find awesome keywords that your website can actually rank for. And you’ll also learn why all keywords are NOT equal. In fact: Some keywords will be a colossal waste of time, effort, and money to try to rank for. That’s why you need to understand a critical part of the keyword research... [...]
Ahrefs has published a new video ‘SEO Tips That Work (Even for Beginners)’ featuring Sam Oh. In this video, you’ll learn some SEO tips that work and are easy and fast to implement. Ahrefs [...]
Search Engine Land has made available the replay ‘Build an Integrated Search Strategy Across Google, Amazon and YouTube’ webinar. The SEL team says, “Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube? In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search... [...]
Search Engine Journal contributor Brian Frederick has published an article featuring 15 project management platforms for SEO. He says, “We’ve compiled a list of some of the top ones. Below, you’ll find our choices for the 15 best PM tools with a brief overview of each, including pros and cons. 1. Asana The PM platform used by Search Engine Journal, Asana is a personal favourite. This cloud-based platform provides a virtual workspace from which your team and various stakeholders can collaborate. It’s useful for SEO and digital marketing because it allows you to clearly set and manage... [...]
SEO is the lifeblood of your marketing. By creating content that meets the SEO requirements, you can continue to get more and more traffic. Watch the latest video from Semrush ‘How to Create SEO Content (That Actually Ranks in 2022)’ to learn the strategies to create quality content. The Semrush team says, “In this video, I’m going to show you something that 99.9% of people ignore, but it produces massive SEO results. In fact, you’ll learn: – The two types of SEO content – How to target the RIGHT keywords – How to reverse engineer competitors –... [...]
Effective data management is one of the major concerns for marketers and SEOs. Google Sheets is a useful resource to help with it Search Engine Land contributor Jackie Chu has shared 11 Google Sheets formulas for the SEOs. He says, “Here are 11 of the formulas and tips I find myself using for SEO on an almost daily basis – for keyword management, internationalization, content/URL management and dashboards. Google Sheets formulas for keyword management V LOOKUP CONCATENATE FLATTEN LOWER =VLOOKUP(text,[range to search],[column number to return],[true/false]) V LOOKUP (documentation) VLOOKUP,... [...]
Go Fish Digital has published the ‘SEO For SaaS: The Ultimate Guide’. Chris Long says, “SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator sites and SaaS SEO can get very difficult very quickly. At Go Fish Digital, we work with a good number of websites in the SaaS industry. Over the years we have developed a variety of strategies of what works well in the SaaS space in terms of... [...]
SEO (search engine optimization) is an organic way of driving traffic to your website. Semrush contributor Alexis Frankel has published a comprehensive article sharing useful tips for SEO traffic generation. He says, “We’ll demystify the process and help you drive relevant traffic to your website without spending a single cent all with the help of On Page SEO Checker. How Does SEO Generate Traffic? SEO traffic generation works by helping search engines understand what your website is all about. It makes it easier to place your site on the SERP (search engine results page) in front of... [...]