FAQ pages are quite influential when it comes to achieving higher SEO rankings. They provide valuable content that users want to see and Google wants to rank. Ahrefs contributor Jake Sheridan has published a guide on best practices for creating FAQ pages for SEO. She says, “A good FAQ page can help people at different stages of the buyer’s journey and can act as the first point of contact for potential customers. But what about SEO? Are FAQ pages beneficial? I’m glad you asked. Are FAQ pages good for SEO? Like 90% of SEO questions, the answer is… it depends. A half-thought-out... [...]
Archive for the 'Search Engine Marketing' Category
You can improve your SEO performance by offering more valuable content than any other website optimized for your keywords. Search Engine Journal has published an article highlighting some useful steps to optimize for on-page SEO. The SEJ team says, “On-page SEO can include a variety of tasks that you’ll need to perform on many different elements. They can be easy to miss, so make sure you have a thorough checklist and documentation about how to update each element. In this article, we will give you insights into what to check for in your on-page SEO strategy and how to better target your... [...]
Semrush has made available a free SEO Crash Course with Brian Dean. It features exclusive video lessons from recognized SEO expert Brian Dean. The Semrush team says, “In this actionable course, Brian Dean is going to get back to basics and show you the key foundational steps to rank in Google. If you’re brand new to SEO or feel overwhelmed with all of the SEO content out there, or just want a tested battle-plan that you can use to get more traffic from Google, then this course is for you! Inside the course you’ll find: video tutorials, worksheets, practical tips.” Semrush SEO... [...]
Keyword research is a crucial factor in content generation. With right keyword selection, you can create content that targets your prospects. Inc. contributor Peter Roesler has shared some useful insights into improving content lead generation with keyword research tips. He says, “It’s estimated that about 93% of all online experiences start with a search engine. It’s up to you to ensure your business ranks well if you want to be found online. When you develop an SEO strategy, the first step is keyword research. However, how you do this for your homepage is unique to what you... [...]
Online reviews could make or break your business – especially in the smartphone era of on-the-go research. Search Engine Journal is hosting a webinar ‘Local SEO: Top 6 Ways to Get Higher Quality Reviews’ on Wednesday, June 8, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store. Learn how to improve your online reputation by exposing the six local SEO myths you need to bust. Plus, get access to: New consumer trends. A guide to improving your Google Business Profile... [...]
SEO is a continuous process. You need to be aware of the search engine algorithm changes for achieving the best results. JumpFly contributor has published an article sharing a list of seven things that can hurt your SEO rankings. She says, “Sometimes running a strong SEO program is as much about knowing what not to do as it is about knowing what to do. But look out — in some cases, the very things that can help you are also things that can hurt you if misused. 1. Optimizing for New Keywords While optimizing and re-optimizing content is central to improving your organic search rankings,... [...]
You need the right set of tools to create a successful SEO strategy. Since several SEO services and software are available in the market, it is difficult to choose the best. To help with this Semrush contributor Kelly Lyons has shared the ultimate list of 54 best SEO tools. She says, “Here are the absolute best free and paid SEO tools available, broken down into categories so you can find exactly what you need. From link building to local SEO, keyword research, and more. Check out the full list of our favorite 54 SEO tools below. Free Keyword Research Tools AnswerThePublic AnswerThePublic... [...]
SEO is a creative and continuous process. To achieve better performance, you need to keep learning the new SEO tactics that work. Ahrefs contributor Si Quan Ong has published an article highlighting 10 major SEO mistakes that should be avoided. He says, “Are you making these SEO mistakes? If you are, you should be aware. These are big mistakes—ones that could affect your chances of ranking higher on the search engines. Continue reading to find out if they apply to your SEO and learn how to avoid them: 1. Not doing keyword research Many website owners randomly create content and think... [...]
By integrating the SEO best practices in your copywriting process, you can write copies that convert more. Search Engine Journal contributor Tony Wright has shared four SEO copywriting tips for creating sharper and more effective copy. He says, “Writing copy that is SEO friendly can be intimidating. But even novice SEO copywriters can make a huge difference by doing a few simple things. 1. Target 2–3 Keywords Or Keyword Phrases Many new SEO copywriters make the mistake of targeting too many keywords or keyword phrases on a page. In my experience, if you are trying to target more than two... [...]
On-page SEO is the practice of optimizing webpages to rank higher on search engines. Off-page SEO refers to tactics implemented outside of a website to improve its search engine rankings. Ahrefs contributor Mateusz Makosiewiczas shared published an in-depth article highlighting the importance of On-Page and Off-Page SEO. He says, “The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page. On-page SEO and off-page SEO are... [...]