Copyblogger has published the latest episode of The Copyblogger Podcast ‘How To Analyze Your Competition’s SEO’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the step-by-step process Tim uses to analyze a competitor’s SEO. With these insights you’ll be able to understand how other websites in your industry are building their search authority, as well as where opportunities lay for you.” Copyblogger [...]
Archive for the 'Search Engine Marketing' Category
Image SEO refers to the optimization of images to get more traffic from search engines. By optimizing your website images for SEO, you can grow the traffic opportunities. Semrush contributor Kelly Lyons has shared 10 image optimization tips to get more traffic. She says, “Google Image searches account for 22.6% of all searches. This is why it’s crucial to pay attention to your Image SEO—you’ll be missing out on a huge amount of traffic if you don’t. Image SEO can drive significant traffic to your site in two different ways: First, using optimized images increases the chance of ranking... [...]
By improving your keyword rankings, you can get your business easily accessible via search. You need right strategy and tools to find the right keywords. Search Engine Journal contributor Kristen M. Vaughn has shared 12 actions that can help improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline keyword performance,... [...]
Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’ highlighting the key SEO priorities. The SEJ team says, “From benchmarking SEO performance to ensuring seamless workflows between departments, you’ll get expert insights to help you face the challenges of creating digital marketing strategies that actually work. You’ll also find proven, data-driven practices you can use to level up your enterprise SEO game. Learn how to: Structure your SEO roadmap effectively to get the best return on investments. Get executive buy-ins... [...]
MOZ has published a new episode of the Whiteboard Friday video titled ‘5 Surprising SEO Test Results’ featuring Emily Potter. The MOZ team says, “SEO testing expert Emily Potter joins us once again to wrap up this season of Whiteboard Friday! Today, she takes you through a few tests that generated unexpected results for her team at SearchPilot, and what those results mean for SEO strategy. Enjoy, and stay tuned for the next season of Whiteboard Friday episodes, expected later this summer!” MOZ [...]
By auditing your backlinks pointing to your website, you can continuously improve your SEO performance. Search Engine Land contributor Marcela De Vivo has published an article highlighting the steps to audit your site’s backlink profile. She says, “In this article, we’ll explore a step-by-step process to comprehensively audit your backlink profile and keep an updated disavow on file with Google Search Console. Build your list of backlinks It’s important to use as many sources as possible to build your initial disavow list. Generally, I download my backlinks from Google Search Console,... [...]
Keyword research allows you to identify the right terms that can help you increase your chances of ranking in Google search. Search Engine Watch contributor Ann Smarty has shared three critical keyword research trends you must embrace. She says, “We seem to have finally left keyword density behind (unless Google forces it back) but fundamentally nothing has changed: We run keyword tools, find relevant keyword strings and use them as much as we can throughout a dedicated page. In the meantime, Google’s understanding and treatments of keywords has changed completely. 1. Exact-match keywords... [...]
SEO helps you create a strong foundation for your blogs and websites. With a strong SEO plan, you can continue to get more and more web traffic and grow your business. Search Engine Watch has shared top 25 blogging SEO tips for 2022. The SEW team says, “Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking. 1. Cut the time to write a post in half by using an AI SEO tool Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to compete for a first-page ranking on Google. This... [...]
Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts. Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings. She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic. 1. Measure Your Rankings The first (and probably the most obvious) place to start is measuring your rankings. Without a solid understanding of your baseline... [...]
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either ‘external’ or ‘internal’ depending on their target or destination. Onely has published ‘Ultimate Guide to Internal Linking in SEO’ to help you understand and use internal linking for better SEO. The Onely team says, “Internal links are the core of SEO – search engines use them to discover and understand web pages. But, to fully benefit from internal linking, you need to have an... [...]