By understanding consumer behavior and paid search trends, you can drive more traffic and grow your sales. Similarweb is hosting a webinar ‘Paid Search: Uncovering Industry and Keyword Trends’ on Tuesday, June 14, 2022. The Merkle team says, “The data experts at Similarweb are going live for an exclusive webinar on June 14. Join for a breakdown of paid search trends in the U.S. and worldwide, so you can make data-driven decisions and stay ahead of the pack. Join to learn: ● The fastest-growing industries in paid search traffic ● Top performing keywords and PPC spend data ●... [...]
Archive for the 'Search Engine Marketing' Category
A clear copywriting plan is key to achieving content marketing and SEO success. SEO Works contributor Heather Lloyd-Martin has published ’27-Point Checklist: How to Write for Google’ – a checklist to help you transform your SEO. She says, “Whether you’re an in-house SEO content writer, a DIY business owner, or a freelance SEO copywriter, this 27-point checklist will help you write engaging, Google-happy content—every time. Items to review before you start your SEO writing project – Do you have enough information about your target reader? Your copy will pack a powerful... [...]
Content marketing and search engine optimization go hand in hand. With a common strategy, you can take your business to the next level. Practical Ecommerce contributor Armando Roggio has published a useful article on finding content topics for SEO. He says, “EO and content marketing are together filling an information gap. Potential customers are querying Google or another search engine because they need something — perhaps a tutorial, information, or a product. And the content marketer is responding to that need. Volume, Difficulty There are many ways to generate content topic ideas.... [...]
Exposure Ninja has published a new video ‘Step-by-Step SEO Competitor Analysis Tutorial’ to help marketers perform competitor analysis. This video covers: How to find keywords How to identify competitors How to use SEO tools How to analyse your competitors content How to find your competitor’s backlinks. Exposure Ninja [...]
Bruce Clay has made available the ‘Discover the 6 Successful Ways to Get Company Buy-In for SEO’ on-demand. Clay says, “In order for SEO to truly succeed, everyone from the C-suite to the IT department must be on board with it. The challenge is getting them to understand the value of SEO and why it must be a top priority for the entire organization. The good news is that there are ways to overcome this obstacle and set your business up for long-term success. If you’re in charge of generating traffic and need to educate your company on the importance of SEO, then Bruce Clay’s... [...]
Search Engine Journal has published a new podcast episode ‘How to Dominate Google Merchant Center’ featuring Duane Brown. Loren Baker says, “Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products. In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google’s users.” Search Engine Journal [...]
Duplicate content confuses Google and forces the search engine to choose which of the identical pages it should rank in the top results. Regardless of who produced the content, there is a high possibility that the original page will not be the one chosen for the top search results. Practical Ecommerce contributor Ann Smarty has shared two ways to remove duplicate content. She says, “Here are two good ways to remove duplicate content from search engine indexes — and eight to avoid. 2 Ways to Remove To correct indexed duplicate content, consolidate link authority into a single page and... [...]
An SEO brief is a document that helps everyone involved with writing content understand what the purpose of the content is and what sorts of things should be included. Search Engine Journal is hosting a webinar ‘How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition’ on Wednesday, June 22, 2022, at 2.00 pm ET. The SEJ team says, “Attend our webinar to learn how to create a well-coordinated brief that will seamlessly connect your teams, elevate your content program, and outperform your competitors. You’ll learn how to craft an ideal content brief that helps... [...]
To achieve the best SEO performance, you need to optimize your website according to best practices. Constant performance monitoring can help you improve your website for more traffic. Search Engine Journal contributor Roger Montti has shared 12 essential SEO data points for any website. He says, “Here are a collection of 12 data points to consider that will help improve all areas of your SEO. 1. Core Web Vitals Core Web Vitals (CWV) are a set of metrics representing what the page loading experience is for site users. The CWV metrics are also a (minor) ranking factor. The importance of CWV... [...]
Semrush has published a new video ‘SEO for Beginners: Rank #1 In Google in 2022’ to help marketers rank higher in Google. The Semrush team says, “Are you an SEO beginner? No worries! In this video, I’m going to walk you through the core pillars of every successful SEO campaign. But the first question is: What is SEO? It’s an acronym for “Search Engine Optimization.” And it’s the process of ranking web pages on the first page of Google’s organic search results.” Semrush [...]