Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “5 Ways to Find Keywords That Deliver Superior Web Marketing Results″. Baer says, “Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers”. 5 Ways to Find Keywords That Deliver Superior Web Marketing Results Jay Baer’s ‘Convince & Convert’... [...]

The latest ‘SEO Book’ blog post is titled “SEO 2014”. Aaron Wall says, “We’re at the start of 2014. SEO is finished. Well, what we had come to know as the practical execution of “whitehat SEO” is finished. Google has defined it out of existence. Research keyword. Write page targeting keyword. Place links with that keyword in the link. Google cares not for this approach. SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 – Google-compliant, whitehat SEO – digital marketers must seamlessly integrate search strategy into other aspects of... [...]

The latest MOZ blog post is titled “Free Local SEO Tools that Belong in Your Kit”. Miriam Ellis says, “Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for the effort that went into developing these resources that make the life of any hard-working local SEO just a little bit easier and more effective“. Free Local SEO Tools that Belong in Your Kit MOZ Blog  [...]

The latest MOZ blog post is titled “How to Create a Prioritized SEO Action Plan”. Kristina Kledzik says, “One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit“. How to Create a Prioritized SEO Action Plan MOZ Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Does your product page have buyability?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Adam Lapp, Director of Services Operations, both of MECLABS, revealed how marketers at an Italian cosmetics website increased conversion 20% by testing the usability of their category page. But first, let’s review the research notes for some background information on the test. Background: Italian e-commerce website offering cosmetics. The researchers were focusing on testing... [...]

The latest article on ‘Website Magazine’ is titled “SEO Challenges for Retailers”. Allison Howen says, “There are three types of people in this world — those who dive in head first, those who test the waters and those who sit on the steps too scared to jump in.  Many retailers fall into one of those categories when it comes to how they approach their company’s search engine optimization. Increasingly, however, many Internet retailers are dry as a bone — sitting on the steps — deciding to ramp up their digital advertising spend because they think their sites will never rank... [...]

The latest MOZ blog post is titled “My Client Won’t Do – Whiteboard Friday”. Wil Reynolds says, “We’ve all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today’s Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources“. My Client Won’t Do – Whiteboard Friday MOZ Blog  [...]

The latest ‘SEO Book’ blog post is titled “Gray Hat Search Engineering”. Aaron Wall says, “Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such changes only happen when the original site had not had any focus on conversion at all. Google, on the other hand, has billions of daily searches and is constantly testing ways to increase yield: The company was considering adding another sponsored link to its search results, and they were... [...]

The latest article on ‘MarketingProfs’ is titled “Search Retargeting: A Quick How-To Guide”. Ben Plomion says, “Most online marketers today are familiar with retargeting—the practice of serving display ads to users based on their online behavior. The most common form of retargeting is known as site retargeting: The ads are displayed to users who have visited an advertiser’s site, with the ads seemingly following the user around as he or she travels around the Web. But, contrary to popular belief, site retargeting isn’t the only form of retargeting. In fact, a newer retargeting... [...]

Silverpop has released a free white paper titled “7 Tips for Incorporatin SMS into your Marketing Efforts”. The Silverpop team says, “With 5.25 billion mobile phone users worldwide, many marketers have started incorporating SMS into their messaging mix. But if all you’re doing is sending generic one-off text messages, you’re barely scratching the surface of what you can do with this dynamic communication channel. Download our tip sheet and learn about seven advanced ways you can use SMS to enhance your marketing efforts, including: • Sending text messages driven by cross-channel... [...]