The latest post on ‘Copyblogger’ Blog is titled “Here’s How to Save $400 on The World’s Premier Search Marketing Conference”. Jerod Morris says, “A lot of things related to search engines and online marketing seem to be dying. SEO (as a term) is dead. Guest blogging is “done.” The guy who played Newman in Seinfeld is dead. But do you know what’s not dead? Well, in addition to the guy who played Newman. (Stupid Internet hoaxes.) SMX. That’s right, Search Marketing Expo is alive and strong as ever — just look at thatupcoming event list. Month after month after month... [...]
Archive for the 'Search Engine Marketing' Category
The latest article on HubSpot blog is titled “SEO Isn’t as Hot as You Think: Why Content Marketers Get Hired”. Ginny Soskey says, “Looking for a job is tough — especially in marketing. The industry has been changing at lightning speeds, and it’s showing no sign of letting up. Technology continues to shape how we strategize and execute our marketing, and job seekers need to stay on top of those trends inaddition to mastering all of the other key traits of a successful content marketer. Wouldn’t it be nice to get a definitive answer on what hiring managers... [...]
The latest article on ‘Business 2 Community’ is titled “Why You Should Create a Mobile Friendly Website”. Richelle Anderson says, “Today, many people use mobile devices, such as smartphones and tablets, to connect to the Internet. In fact, use of mobile devices for Internet searches and purchases is significantly on the rise. Research actually shows that most Internet searches now occur from a mobile device. Sometimes this is because their mobile device is the only available option and other times it’s because it is the easiest and most convenient option to use at the time.... [...]
The latest article on ‘Website Magazine’ is titled “How to Rebrand or Rebuild a Website that is SEO-Ready”. Jason Squardo says, “Rebrand and rebuild; for some businesses, those are the keys to moving forward both financially and digitally. But tearing down an established digital presence and domain name can have massive impacts on search engine rankings. Therefore, any business considering a complete digital remodel should do so with an eye on search engine optimization (SEO), or else risk losing a high percentage of organic search traffic and online visibility. How important are... [...]
The latest article on HubSpot blog is titled “How to Optimize Your URLs for Search “. Corey Eridon says, “One of the last things I do before publishing a blog post is a little URL check — I make sure it’s well-optimized for both readers and search engines. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. In the spirit of sharing knowledge, I thought I’d share the process I use to optimize those URLs every time. Keep this checklist... [...]
The latest MOZ blog post is titled “Penguin Penalties: Do Webmasters Respond the Way They Should?”. Russ Jones says, “How do webmasters really respond to a Google update? Does Google really just penalize sites to encourage AdWords adoption? We unravel the assumptions with historical data to show you how the community-at-large is impacted by a Penguin updat“. Penguin Penalties: Do Webmasters Respond the Way They Should? MOZ Blog [...]
The latest article on ‘Website Magazine’ is titled “SEO Basics: Get Crawled by Google & Bing”. Pete Prestipino says, “Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe you need to do something about it. One tactics of SEOs is to take full advantage of the webmaster-related tools provided by the search engines. Both Google and Bing provide webmasters an opportunity to inform them of new... [...]
The latest MOZ blog post is titled “Starting Over, Part 2: Launch”. Dr. Peter J. Meyers says, “After months of building and planning, it’s understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground“. Starting Over, Part 2: Launch MOZ Blog [...]
The latest ‘SEO Book’ blog post is titled “Learn Local Search Marketing”. Aaron Wall says, “Last October Vendran Tomic wrote a guide for local SEO which has since become one of the more popular pages on our site, so we decided to follow up with a QnA on some of the latest changes in local search. Q: Google appears to have settled their monopolistic abuse charges in Europe. As part of that settlement they have to list 3 competing offers in their result set from other vertical databases. If Google charges for the particular type of listing then these competitors compete in an ad auction,... [...]
The key is to understand the current top 10 sites. What do they have in common, keywords, especially? When you understand how they got to the first pay of Google, you’ll have a good idea how you can get there, too. Manually, this is a challenge to accomplish. That’s why Keyword Genetics was invented. This new software, in fact, does even more. But first, you supply a keyword, and it does all the work to search Google, find the top sites, and find their commonalities, the keywords are they targeting. It will find single words plus multiple word phrases that your competitors are using.... [...]