The latest MOZ blog post is titled “Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014”. Cyrus Shephard says, “”Late last year we set out to discover the top tools, tactics, and trends of the online marketing world. With the help of our partners, over 3700 participated in this year’s Industry Survey. Today, Moz is proud to present the results“. Top Strategies, Salaries and Tools Revealed: Industry Survey Results 2014 MOZ Blog  [...]

The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user privacy on organic versus AdWords benefit of the doubt for big brands versus absolute apathy toward smaller entities the importance of identity versus total wipeouts of those who are clipped mixed messaging on how to use disavow & the general... [...]

Savvy marketers have always known that by giving the search engines the information they want about their site, their rankings will rise. The problems is that in its quest to give searchers the best results possible, Google is constantly changing its algorithm. As Google changes, marketers have struggled to keep up. The latest changes (known as “Hummingbird”) have been especially disruptive. The old paradigm of trying to dominate keywords is not as effective as it was in the past. Now, Google is looking for more from websites than what keywords it finds. With Hummingbird’s algorithm,... [...]

The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”. Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine. In preparation for this post, I started thinking about publishers and their plans for 2014, specifically their growth strategies for the coming year. My thought was that as the publishing industry usually leads the way when it comes to new content techniques... [...]

The latest MOZ blog post is titled “How to Earn the Amplification of Influencers – Whiteboard Friday”. Rand Fishkin says, “Influencers can afford marketers the ability to reach huge audiences they wouldn’t otherwise have been able to, but they’re very picky about what they choose to share. In today’s Whiteboard Friday, Rand shares a simple equation to help you win them over“. How to Earn the Amplification of Influencers – Whiteboard Friday MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How To Optimize Your Content Marketing For Organic Search”. Virginia Bussey says, “One of the great things about Inbound Marketing is that it can provide helpful, interesting content to website visitors AND it can help your organic search rankings. Notice I used the word “can” not “will.” If you don’t use best practices for both Inbound Marketing and SEO with every blog article, you’re essentially leaving money on the table. And if you’re consistently blogging even once a week, you’re probably spending... [...]

The latest article on ‘Business 2 Community’ is titled “4 Tools to Help You Monitor Your SEO Campaigns”. Felix Tarcomnicu says, “SEO is a slow process that requires patience and the right tools to monitor what works and what doesn’t. In order to reach your goals, there are several metrics you have to consider: keywords driving organic traffic, link building campaigns, competitors strategies and conversions. With hundreds of SEO tools available, only a few stand out in front of the crowd with great features that can provide meaningful insights about your website. Choosing... [...]

The latest ‘SEO Book’ blog post is titled “Yahoo! Secured Search Rolls Out”. Aaron Wall says, “Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s secured search roll out: rather than showing a referrer without keyword data the traffic will show up as direct site visitors there is no default automated workaround for advertisers Even though the data is being blocked for both ads & organics right now, advertisers can quickly use Bing... [...]

The latest article on  ‘Marketing Land’ is titled “Say No To Commercial Creep In Search Results”. Kevin Ryan says, “You’ve read all the guidelines. You’ve hired experts to determine the morally correct and righteous path. You’ve watched the endless hours of Matt Cutts videos on YouTube. You pay experts thousands of dollars a month to make sure your search efforts are optimized safely and accurately. You work within the confines of the assumed moral high ground of the company that doesn’t do evil. You’ve spent countless hours analyzing content for trends... [...]

The latest article on  ‘Marketing Land’ is titled “Simple Optimization Tests Everyone Can Run”. John Paul Mains says, “Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites. But, there are so many things that even small websites can do, without an expert, to help increase the number of conversions, sales and visitor engagement“. Simple Optimization Tests Everyone Can Run Marketing Land  [...]