The latest article on HubSpot blog is titled “A Go-To Guide to Screwing Up Your Landing Pages”.Lindsay Kolowich says, “Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page — you have to build each component thoughtfully and strategically.To get people to convert on your website, the conversion process needs to be a) easy,... [...]
Archive for the 'Search Engine Marketing' Category
The latest ‘Econsultancy’ blog post is titled “The rise and rise of search”.Ben Davis says, “The recent preview of OS X Yosemite from Apple caused predictable amounts of chatter online (including this article) and rightly so.Sales of Macs hit 4.8m in Q1 2014, up from 4.1m for the same holiday period in 2013. OS X has a big impact on the conventions of UI and UX.The feature I saw the most buzz about on social is the improved Spotlight. The feature has a new search window and a rich, scrollable preview of results that finds stuff on your Mac but now also Wikipedia,... [...]
The latest ‘Econsultancy’ blog post is titled “How to approach SEO research and planning”.Ben Davis says, “SEO is one of those marketing disciplines that requires foresight, plenty of planning, a methodical approach and maybe just a bit of marketing intuition.I’ve plundered the excellent Econsultancy SEO Best Practice Guide for some tips on how to approach SEO planning and research.Check out the big guide for more than 400 pages of detailed and actionable insight”.How to approach SEO research and planning‘Econsultancy’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “The importance of ‘boring’ content for SEO”.Rhian Harris says, “We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more ‘boring’ ones?Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked?If you’re from the latter camp, you’ll appreciate the major... [...]
The latest MOZ blog post is titled “Announcing MozBar 3.0: the Free, Completely Redesigned SEO Toolbar”.Jon White says, “Today we are thrilled to announce version 3 of the MozBar browser extension. The SEO toolbar is now available for Chrome users. Expect the Firefox version to be available in a few weeks.What is the MozBar?The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. Over the years it has gained a very popular following and saved a ton of time for SEO’s and Inbound marketers alike. Whilst there are certain... [...]
This is a reminder for the Website Magazine webinar scheduled on June 18.Website Magazine is hosting a webinar on Wednesday, June 18 at 1.30 pm EDT. The topic of the webinar is “The Best E-Commerce Checkout: Behind the Scenes”.The WM team says, “Top e-tailers don’t become the best by accident. They offer world-class checkout experiences and quote-to-shipment accuracy right within their ecommerce platform. There’s no real secret to it – it’s made possible by three key hacks that merchants of all sizes can adopt to raise the bar on their customer experience.Join... [...]
The latest MOZ blog post is titled “A Content Marketer’s Guide to Data Scraping”.Matthew Barby says, “Taking advantage of big data doesn’t necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands“.A Content Marketer’s Guide to Data ScrapingMOZ Blog [...]
The latest MOZ blog post is titled “Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday”.MOZ team says, “Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw those best practices out the window.“.Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard FridayMOZ Blog [...]
Why hasn’t your site risen to the top of the search rankings? What do the top 10 sites have that your site doesn’t?Knowing these and other competitive facts can make a big difference in your own results. Sometimes a small tweak to your design or your meta-data is all it takes to move up.SEO X-ray Hero gives you data that directly affects your rankingYou get lots of good data whenever you input a keyword you are interested in. See what sites are the top results for that keyword. Find out their details; what makes them the top: Lots of flexibility: • Analyze the Top 10 Sites... [...]
The latest MOZ blog post is titled “The Illustrated SEO Competitive Analysis Workflow”.Aleyda Solis says, “One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy.Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.In order to facilitate this process (and make it easy to replicate, control, and document),... [...]