What is a topic cluster? Image result for topic clusters A topic cluster is multiple pieces of content grouped by a shared topic and related subtopics. As a whole, these pages offer comprehensive coverage of a specific subject. That enables visitors to satisfy their search query while visiting your site. HubSpot contributor Mimi An has published a new guide ‘Topic Clusters: The Next Evolution of SEO‘. She says, “TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related... [...]
Archive for the 'Search Engine Marketing' Category
SEO testing is the process of making changes to your website and measuring the impact on organic search traffic or rankings. MOZ contributor Logan Bryant has published an article featuring five worthwhile SEO tests that Seem “Untestworthy”. He says, “The step-by-step measurement processes and techniques for conducting SEO experiments fall outside the scope of this article, so if you’re reading this and asking yourself, “how exactly do I run an SEO experiment from start to finish?”, here are a couple links to resources that can assist you in learning the nitty-gritty specifics of... [...]
Ahrefs has published a new video ‘Is SEO Worth it? Answer These 2 Questions to Find Out’ explaining the importance of SEO. In this video, you’ll learn a process to determine if SEO is worth your time, money, and effort. Ahrefs [...]
Organic search results are the unpaid results that appear on a search engine results page after a query. Search Engine Journal contributor Zack Kadish has published an article explaining organic search. He says, “In this article, we will focus on the different ways you can increase your organic visibility, how SEO works, why this channel is important for your business, and how to get started with organic search. How Does Organic Search Work? The simplest way to refer to organic search is to think about what is the most relevant search result for a user to see when they type in a specific... [...]
Successful SEO content means that when you type a search query into Google, your content will appear on the first page of the search results. Koozai contributor Stacey Cavagnetto has published an article sharing useful tips to write content that performs well in search engines. She says, “Look at the search volume and competition levels if this information is available – you can then choose a selection of relevant terms (hopefully with low competition), that fit well with your topic. How to write an SEO-friendly blog post Now you have your set of keywords to focus on, there’s an art to... [...]
SEO plays a crucial role in growing your business. With the right SEO strategy, you can continue getting quality traffic and make more sales. Copyblogger’s Tim Stoddart has published an article featuring three easy ways to help you get more traffic to your website. He says, “Here are three easy ways to help you get more traffic to your website. 1. Find a niche and work to own it The best way to get more SEO traffic to your website is to focus on getting the right traffic. What’s the value of getting lots of traffic if you’re unable to connect with your audience or you’re unable... [...]
The term redirect means that users are automatically directed to web page B when calling up web page A without having to make any entries. Search Engine Journal contributor Vahan Petrosyan has published ‘A Technical SEO Guide to Redirects’. He says, “When we talk about a redirect, what we’re talking about is a server response. It’s a response to a request for a URL. If the URL exists at a different URL (because it was moved), the server tells the user agent that the URL request is being redirected to a different URL. The response code for a changed URL is usually in the form... [...]
Search Engine Watch has published ‘The Essential Guide to Backlink Building for SEO’ sharing useful insights on improving SEO. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility. To find out more, download the copy of this guide.” The Essential... [...]
This is a reminder for the Search Engine Journal webinar to be held on October 19. With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject... [...]
MOZ has published a new episode of the Whiteboard Friday series ‘How to Get Buy-In for Your SEO Projects’ featuring Shawn Huber. The MOZ team says, “In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals.” MOZ [...]