MOZ contributor Morgan McMurray has announced the availability of a new chapter on ‘Enterprise SEO’ as a bonus chapter for the New Professional’s Guide to SEO. She says, “Managing the on- and off-page optimization tasks for a large business’s website (or websites) is only part of the battle for enterprise-level SEOs. In order for your SEO tactics to be successful, you also need to consider the bigger operational and interdepartmental workflows and priorities that will come into play. With all that in mind, this chapter will help you: Break silos and create a culture... [...]

Rank Ranger has published the latest episode of the In Search SEO podcast ‘How to Explain the Value of SEO to Your Clients in Three Easy Steps’. The Rank Ranger team says, “Have you ever struggled to justify the value of SEO to your clients? If so, you need to listen to today’s episode with a major SEO nerd who has a side gig renting out glamping campers on Airbnb. She’s spoken at various search marketing conferences around the US. And has been named as one of the top 10 Women in SEO. A warm welcome to the In Search SEO podcast, the president of Pam Ann Marketing and... [...]

There are several elements you need to take care of when it comes to search engine optimization. Different types of titles can help you better optimize your content for SEO. Watch Google Search Central’s latest video ‘How I learned to debug troubled titles’ to better frame your titles. The Google team says, “Martin and guest Luke Davis, Technical SEO Specialist at Impression, discuss a case study where multiple pages showed duplicate titles, a problem when looking to optimize a website for search engines. Learn how Luke figured out it was a JavaScript rendering issue on... [...]

Search Engine Journal’s ‘Real-World SEO: How People Search, Shop & Buy Online’ webinar replay is available. Heather Campbell says, “Most content is not driving conversions because it does not address how people search, their buying questions, nor what motivates those real people to buy. On September 21, I moderated a webinar by Duane Sprague, Chief Marketing Officer of Shopper Approved, and ​​James Arnold, Co-Founder of Answerbase. They showed how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly... [...]

Search Engine Watch has published ‘The Essential Guide to Backlink Building for SEO’ to help marketers improve their SEO performance using backlinks. The SEW team says, “Not all backlinks are good backlinks. But how do you tell the good from the bad? If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility.” The Essential Guide to Backlink Building... [...]

Search engine optimization is key to your website growth. It helps you attract more and more visitors who could be converted into clients. Search Engine Journal founder Loren Baker has published ‘Learn SEO: A Blueprint From Beginner To Advanced’ guide to help marketers improve SEO performance. He says, “This article will give you a step-by-step blueprint you can follow to build your SEO skills from scratch or enhance your existing knowledge. And while we can’t promise you a top ranking in Google, we promise that if you do the work, you’ll see results. Your Guide to Learning... [...]

Comprehensive SEO can help you find opportunities to improve a site’s search performance. Ahrefs contributor Joshua Hardwick has shared a 14-step SEO audit & checklist. He says, “Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for 14 of them in this guide. 1. Check for manual actions Manual actions are when a human reviewer at Google decides that your site doesn’t comply with their webmaster guidelines. The result is that some or all of your site won’t... [...]

Google Search Central has published a new episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk image SEO’. The Google team says, “Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility.” Let’s... [...]

A well-designed website helps you retain visitors for longer sessions. Website text formatting helps your visitors find the information they’re looking for by highlighting the most important content on a page. Search Engine Journal contributor Miranda Miller has published an article explaining whether text formatting can be considered a Google ranking factor. She says, “As you can see, text formatting can affect how search engines determine the most important content on a page. But, it’s unlikely that bolded content on a page will be the element that moves you above competitors in... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Estimating Search Opportunity’ featuring Robin Lord. The MOZ team says, “Estimating the opportunities within your various SEO efforts is an important component of your analytics, not only to help determine where to focus your energy, but also to prove the potential value of your work to others. Building on the recent post about Aira’s new keyword estimation worksheet, in today’s episode, Robin walks you through a good strategy for this all-important estimative work.” MOZ  [...]